The Influence of Brand Image, Price and Advertising on Purchase Decisions of Pepsodent Toothpaste
DOI:
https://doi.org/10.66755/belacoss.v2i2.203Keywords:
Brand Image, Price, Advertising, Purchasing DecisionAbstract
The purpose of this study was to analyze the extent to which brand image, price, and advertising influence purchasing decisions for Pepsodent toothpaste. This study was conducted using a quantitative approach, where data were collected through an online questionnaire using Google Forms. The population studied included consumers in the West Jakarta area who had used Pepsodent toothpaste. The sample was determined using a purposive sampling technique, with 125 respondents. The data obtained were analyzed using SmartPLS software version 4.0 with a Partial Least Square approach. Based on the analysis, brand image, price, and advertising have a positive and significant effect on purchasing decisions for Pepsodent toothpaste.
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