Vol. 2 No. 1 (2026): Business, Economics, Law, Communication, and Social Sciences

Articles

• Quality Control Analysis in an Effort to Reduce Product Defects in Coin Material Production at PT. Bintang Tenaga Multikarya

  Yadi Agus Setiawan, Onggo Pramudito (Author)

  1-13

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• Positive Emotion, Sales Promotion, and Product Quality Influences on Gen Z Impulse Buying in Larusso

  Yustin Oktovienie, Catur Widayati (Author)

  14-27

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• The Influence of Financial Attitudes, Financial Technology, and Financial Literacy on the Financial Management of MSME’s in East Belitung Regency

  Fitria Nur Umi Halimah, Rachi Titi Ramadhani Sari (Author)

  28-46

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• Influence of Customer Experience, Trust , and Customer Satisfaction in Building Customer Loyalty (Study Shopee user in DKI Jakarta)

  Rahmat Zidan, Catur Widayati (Author)

  47-61

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• The Effect of Green Product and Green Brand Image on Green Purchase Intention with Green Trust as a Mediating Variable in Cleo Bottled Drinking Water Products

  Febby Puspa Utami, Dudi Permana (Author)

  62-81

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• The Effect of Environmental Awareness and Green Perceived Quality on Green Purchase Decision Through Green Trust as a Mediating Variable in Tupperware Products

  Khoirunnisa Khoirunnisa, Dudi Permana (Author)

  82-96

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• The Influence of Green Advertising, Eco-Label, and E-WOM on Purchase Decisions of Le Minerale Products

  Terry Suwondo, Erna Sofriana Imaningsih (Author)

  97-106

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• PENGARUH GREEN MARKETING STRATEGY, GREEN BRAND IMAGE, DAN ENVIRONMENTAL AWARENESS TERHADAP PURCHASE DECISION PRODUK TEH BOTOL

  Nisa Nurhalimah, Erna Sofriana Imaningsih (Author)

  107-117

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• Assessing the Role of Exemption Certificates in Minimizing Import Income Tax Article 22 Prepayments: A Case Study of PT Sumber Alfa Makmur

  Joas Joel, Suharmadi Suharmadi, Yananto Mihadi Putra (Author)

  118-125

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• The Influence of Product Quality, Social Media Marketing, and Product Innovation on PIXY Two Way Cake Purchase Decisions on Shopee

  Anandhita Wahyu Setya Dianti, Syafrizal Chan (Author)

  126-139

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• The Influence of Green Marketing, Green Awareness and Green Product on Purchase Decision

  Putri Annisa, Yanto Ramli (Author)

  140-154

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• The Influence Product Quality, Promotion and Lifestyle on Purchase Decision (A Studi of Emina Product on Shopee E-Commerce)

  Novia Rahman, Syafrizal Chan (Author)

  155-165

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• The Effect of Financial Literacy, Hedonistic Lifestyle, and Personal Financial Attitudes on Students' Online Loan Decisions

  Wahyu Adam Faishal Bari, Tri Wahyono (Author)

  166-176

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• The Effect of Green Packaging, Green Products, and Green Promotion on the Decision to Purchase Milo Milk Products

  Ihsan Hamdani, Yanto Ramli (Author)

  177-190

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• THE INFLUENCE OF GREEN MARKETING, GREEN AWARENESS AND GREEN PRODUCTS ON PURCHASING DECISIONS

  Yayi Mahesnesi, Yanto Ramli (Author)

  191-201

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