The Influence of Online Customer Review, E-Service Quality, And Brand Image on Purchase Interest (Study on E-Commerce Lazada)
DOI:
https://doi.org/10.70550/belacoss.v1i6.524Keywords:
Online Costumer Review, E-Service Quality, Brand Image, Costumer Purchasing Interest, E- CommerceAbstract
This study aims to determine the Influence of Online Costumer Review, E-Service Quality, and Brand image on Consumer Purchase Interest in Lazada E-Commerce. The type of research used in this study is quantitative and the research method used is the causal analysis method. The population of this study is Lazada consumers who live in West Jakarta. The sample used was 145 respondents. The sampling technique of this study is non-probability sampling, purposive sampling type. The data collection technique uses a questionnaire. The data analysis method used in this study is Partial Least Square (SEM-PLS), with the help of SmartPLS software version 4.0. The results of this study found that E-Service Quality and Brand image have a positive and significant effect on purchase interest in Lazada E-Commerce, on the other hand there was no significance between online customer reviews and consumer purchase interest.
Downloads
References
Achmadi, K., Novitasari, S., & Usman, O. (2023). The Impact of Social Media Marketing, E-Service Quality, and Review Content on Online Purchase Intention: Analyzing the Role of Trust in Grab.
Annur, C., M. (2024). Ini Persaingan Kunjungan 5 E-commerce Terbesar di Indonesia Sepanjang 2023. Databoks.Katadata.Co.Id.
Bakti, U., & Septijantini A., M. (2020). Pengaruh Kualitas Pelayanan, Produk dan Harga Terhadap Minat Beli Pada Toko Online Lazada di Bandar Lampung. In Jurnal Ekonomi (Vol. 22, Issue 1). https://mediakonsumen.com/2018/05/14/sur
Ghozali, I. & Kusumadewi, K., A. (2023). Menggunakan Program SmartPLS4.0 Untuk Penelitian Empiris (Vol. 1). Badan Penerbit UNDIP.
Handoko, N. T., & Melinda, T. (2021). Effect of electronic word of mouth on purchase intention through Brand Image as a mediating variable in Tokopedia. Business and Accounting Research (IJEBAR) Peer Reviewed-International Journal, 5. https://jurnal.stie- aas.ac.id/index.php/IJEBAR
Irwansyah, R., Listya, K., Setiorini, A., Musfirowati Hanika, I., Hasan, M., Prambudi Utomo, K., Bairizki, A., Sri Lestari, A., Wahyudi Setyo Rahayu, D., Butarbutar, M., Nupus, H., Hasbi, I., & Triwardhani, D. (2021). PERILAKU KONSUMEN. www.penerbitwidina.com
Kasman, K., Abdillah, D. J., & Yusuf, M. (2023). Pengaruh Kualitas Produk Dan Harga Terhadap Minat Beli Konsumen Marketplace Lazada. JURNAL ECONOMINA,2(9),2274–2293. https://doi.org/10.55681/economina.v2i9.810
Magdalena, M., Algusri, J., Fernos, J., & Rozi, F. (2023). Pengaruh persepsi harga, promosi, dan Online Customer Review terhadap minat beli konsumen pada E-commerce Lazada di Kecamatan Padang Utara. The influence of price perception, promotion, and Online Customer Review on consumer buying interest in Lazada E-commerce in Padang Utara District. Jurnal Apresiasi Ekonomi, 11(1), 41–48.
Mawa, S. F., & Cahyadi, I. F. (2021). Pengaruh Harga, Online Customer Review dan Rating Terhadap Minat Beli di Lazada (Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Islam IAIN Kudus Angkatan 2017). BISNIS : Jurnal Bisnis Dan Manajemen Islam, 9(2), 253.
Mulyati, Y., & Gesitera, G. (2020). Pengaruh Online Customer Review terhadap Purchase Intention dengan Trust sebagai Intervening pada Toko Online Bukalapak di Kota Padang. Jurnal Maksipreneur: Manajemen, Koperasi, Dan Entrepreneurship, 9(2), 173. https://doi.org/10.30588/jmp.v9i2.538
Pandowo, A., Kasanah, S. U., Masruchin, M., Hurdawaty, R., Sulistiyowati, R., Izzati, A. U., Angguna,
W. M., Yulianti, S., Anindea, F., Bari, A., Riana, D., & Krismayanti, Y. (2023). Manajemen pemasaran. Basya Media Utama.
Purwianti, L., Niawati & Kunci, K. (2022). Analysis of e-WOM, Brand Attitude, Brand Image on Purchase Intention Abstrak. SEIKO : Journal of Management & Business, 5(1), 2022–2356.
Rahayu, D. R., Nainggolan, N. S., Raihan, M., & Nurbaiti. (2024). Analisis strategi pemasaran dan penjualan E-commerce pada Lazada.co.id. Journal of Management and Creative Business (JMCBUS), 2 (1) 1-14.
Safitri, A. N. (2021). Pengaruh Brand Image, persepsi harga dan kualitas layanan terhadap minat beli ulang pada Lazada. Entrepreneurship Bisnis Manajemen
Sugiarto, W. A., & Hanif, R. (2023). Pengaruh Online Customer Review dan rating terhadap keputusan pembelian di Lazada. Value: Jurnal Manajemen Dan Akuntansi, 18, 18(2), 606–617.
Suryati, L., Saragih, L. M. S., Fajrillah, F., Sudarso, A., & Tarigan, A. M. G. (2022). Pengaruh Harga, Produk, dan Promosi Terhadap Minat Beli Pada Toko Online Lazada. Ekonomi, Keuangan, Investasi Dan Syariah (EKUITAS), 3(3). https://doi.org/10.47065/ekuitas.v3i3.1222
Urnika, A., & Khasanah, I. (2023). Analisis pengaruh kepercayaan, persepsi risiko, dan E-Service Quality terhadap keputusan pembelian di Lazada dengan minat beli sebagai variabel intervening. DIPONEGORO JOURNAL OF MANAGEMENT, 12(1). http://ejournal- s1.undip.ac.id/index.php/dbr
Wacana, U., Septani, D., & Vanel, Z. (2020). Strategi Promosi lazada.co.id dalam Menarik Minat Belanja Online Mahasiswa Public Relations Universitas Kristen Satya Wacana. In Jurnal IMPRESI (Vol. 1, Issue 2). www.lazada.co.id/servicecenter.
Yonatan,A. (2024, May 1). Makin Maju, Pertumbuhan E-commerce Indonesia yang Diprediksi Tertinggi di Dunia. Data.Goodstats.Id.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Business, Economics, Law, Communication, and Social Sciences
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
