The Strategic Role of Leaders in Optimizing Social Media to ImproveMSME Team Performance and Management (Case Study of UMKM ADR Kids)
Keywords:
Social Media Leader/Manager, Social Media Strategi, Effective Performance, Team ManagementAbstract
ADR Kids MSME is a type of business engaged in online children's clothing located in Tangerang City that does not optimize marketing strategies with social media to influence sales. One of the problems experienced by MSMEs is that they have not optimized social media effectively and effective team management in project work. This research aims to improve the performance and team management of the ADR Kids MSME social media project. The results of the social media project of UMKM ADR Kids as a leader show effective performance and team management. This is based on the determination of vision and mission, division of team jobdesc, team and partner coordinators, and performance assessment through team management KPIs. The conclusion of this project is that the role of the leader to design a strategic plan to performance assessment can have an impact on team performance and management.
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