The Role of Content Creators in Increasing Sales of MSMEs in the Children's Clothing Sector (Case Study on ADR Kids in Tangerang City)
Keywords:
Content Creator, Marketing Strategy, Social Media Optimization, Increase SalesAbstract
This study aims to analyze the influence of social media on sales at ADR Kids, an online children's clothing MSME based in Tangerang City. The main issue addressed is the suboptimal use of digital marketing strategies, which has impacted sales performance. The research adopts the SMAC (Social, Mobile, Analytics, Cloud) framework, utilizing Instagram, TikTok, and Facebook as promotional platforms. Tools such as Canva, Capcut, Google Drive, and Google Spreadsheet support content creation, including product knowledge, educational, informational, testimonial, and interactive content. The results indicate that community engagement through social media plays a strategic role in enhancing reputation, customer engagement, and sales growth at ADR Kids.
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References
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