Optimizing Social Media Management to Improve Engagement and Sales (Case Study Parissa Fashion)
Keywords:
Social Media Optimization, Digital Marketing Strategy, Leadership in Social Media Management, Performance Evaluation, MSME DevelopmentAbstract
Parissa Fashion MSME operates in the women’s clothing industry in Tanah Abang, Jakarta. The business has not fully used social media to increase sales. The main problem is that Parissa Fashion does not manage social media efforts well. There is no clear system or plan for using social media effectively. This study aims to improve social media results and management. We do this by applying a simple, clear framework. The project shows that strong leadership helps. Leadership tasks include setting clear goals, assigning work, working with partners, and checking social media performance. Using social media key performance indicators (KPIs) helps evaluate progress. Good leadership in planning, executing, and checking results makes the team work better. It also improves social media management and marketing results for Parissa Fashion MSME.
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