The Strategic Role of Community Engagement in Optimizing Social Media to Improve MSME Team Performance and Management (Case Study of UMKM ADR Kids)
Keywords:
Social Media Community Engagement, Social Media Strategy, Social Media Optimization, Marketing MSMEAbstract
This study aims to analyze the influence of social media on sales at ADR Kids, an online children's clothing MSME based in Tangerang City. The main issue addressed is the suboptimal use of digital marketing strategies, which has impacted sales performance. The research adopts the SMAC (Social, Mobile, Analytics, Cloud) framework, utilizing Instagram, TikTok, and Facebook as promotional platforms. Tools such as Canva, Capcut, Google Drive, and Google Spreadsheet support content creation, including product knowledge, educational, informational, testimonial, and interactive content. The results indicate that community engagement through social media plays a strategic role in enhancing reputation, customer engagement, and sales growth at ADR Kids.
Downloads
References
Nursini, N. (2020). Micro, small, and medium enterprises (MSMEs) and poverty reduction: empirical evidence from Indonesia. Development Studies Research, 7(1), 153-166.
Sari, N. T. P., & Kusumawati, A. (2022). Literature review: The efforts to strengthening of micro, small and medium-sized enterprises (MSME) in Indonesia. Asian Journal of Management, Entrepreneurship and Social Science, 2(01), 98-115.
Ratnayaka, R., Tham, J., Azam, F., & Shukri, S. M. (2024). INTEGRATED FRAMEWORKS FOR EFFECTIVE ONLINE REPUTATION MANAGEMENT: A COMPREHENSIVE REVIEW OF THEORETICAL MODELS AND INTERCONNECTIONS. Revista de Gestão Social e Ambiental, 18(8), 1-13.
Siregar, N. S. S., Prayudi, A., Sari, W. P., Rosalina, D., & Pratama, I. (2023). The role of social media literacy for micro small medium enterprises (MSMEs) and innovation in Developing Tourism Village in Indonesia. Przestrzeń Społeczna (Social Space), 23(2), 221-249.
Hammer, P. (2024). A contemporary cross-sectional insight into the usage and relevance of Facebook, Instagram, YouTube, and TikTok as platforms for marketing consumption among generations X, Y, and Z within the socio-cultural sphere of Graz (Doctoral dissertation, FH CAMPUS 02 (CAMPUS 02 Fachhochschule der Wirtschaft)).
Karsim, K., Susilowati, E., Setiawan, W. B., Syafii, M., & Rijal, S. (2023). Nurturing Job Satisfaction: Social Interactions and Work Environment via Empowering Motivation. Jurnal Informatika Ekonomi Bisnis, 772-778.Şirzad, N. (2022). A review on online reputation management and online reputation components. Doğuş Üniversitesi Dergisi, 23(1), 219-242.
Schiavo, R. (2021). What is true community engagement and why it matters (now more than ever). Journal of Communication in Healthcare, 14(2), 91-92.
