The Use of Content Planning and Social Media Copywriting to Increase Brand Awareness and Engagement on MSME Parissa Fashion in Tanah Abang
Keywords:
Optimizing Social Media, Increasing Brand Awareness, Increasing Sales, SMAC (Social, Mobile, Analysis, and Cloud)Abstract
This study aims to determine the effect of social media on brand awareness and sales of Parissa MSMEs. One of the factors that the country's economy continues to grow and develop is the aspect of trade. MSMEs are included in the trade sector which plays an irreplaceable role and significantly contributes to the Indonesian economy.
However, one of the problems MSMEs face is not optimizing social media effectively. MSMEs that have this problem, one of which is Parissa MSMEs. UMKM Parissa is a type of business engaged in online and offline adult women's clothing located in Tanah Abang which does not optimize digital marketing strategies using social media to affect sales. The concept used is SMAC (Social, Mobile, Analysis, and Cloud) in the social media management project. The final result obtained is optimizing social media to increase sales of Parissa Fashion MSMEs.
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References
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