The Influence of Service Quality, Consumer Trust, and Brand Awareness on Customer Loyalty for Vehicle Insurance at PT Asuransi Jasa Indonesia
DOI:
https://doi.org/10.70550/belacoss.v1i6.505Keywords:
Service Quality, Trust, Brand Awareness, Customer Loyalty, Partial Least Square, Vehicle InsuranceAbstract
The customer loyalty research at PT Asuransi Jasa Indonesia was conducted with the aim of analyzing the influence of Service Quality, Consumer Trust and Brand Awareness on Vehicle Insurance Customer Loyalty. The study population was 18,037 customers with a sample size of 170. Data collection was carried out using a questionnaire method distributed through Google Forms to a number of customers. The sampling technique used was non- probability purposive sampling. The data analysis method used Partial Least Square (PLS). The results of the study prove that Service Quality, Trust, Brand Awareness have a significant positive influence on Customer Loyalty of PT Asuransi Jasa Indonesia. This study provides a positive contribution to the management of PT Asuransi Jasindo in building customer loyalty. PT Asuransi Jasindo needs to improve service quality, customer trust and awareness to create long-term relationships.
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