The Influence of Perceived Behavioral Control, Ingredients Product, and Electronic Word of Mouth on Purchase Intention for Skintific Products (Study of Adolescents in West Jakarta)
DOI:
https://doi.org/10.70550/belacoss.v1i6.494Keywords:
Purchase Intention, Perceived Behavioral Control, Product Ingredients, Electronic Word of Mouth, SkintificAbstract
This study examines the impact of perceived behavioral control, product ingredients, and electronic word of mouth (e-WOM) on adolescents’ purchase intention toward Skintific products in West Jakarta. Using a quantitative survey with purposive sampling, 140 respondents participated, and data were analyzed with SEM-PLS. Results show that all three variables significantly influence purchase intention. Higher perceived behavioral control, better product quality, and stronger social media reviews positively affect adolescents’ intention to purchase Skintific products. The findings contribute to consumer behavior literature within the Theory of Planned Behavior and provide practical insights for companies to enhance product quality and utilize digital media effectively.
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