The Influence of Promotion, Price, and Service Quality on GrabBike Customer Satisfaction in West Jakarta
DOI:
https://doi.org/10.000000/belacoss.v1i5.436Keywords:
Promotion, Price, Service Quality, Customer Satisfaction, Ride-Hailing AppsAbstract
The purpose of this study is to determine the factors, if any, that influence promotion, price, and service quality on customer satisfaction with GrabBike in West Jakarta. Residents of West Jakarta who have previously used the Grab app, particularly the GrabBike online transportation service, constitute the demographic used in this study. In this study, 110 participants were surveyed. The questionnaire, created using Google Forms and distributed to respondents, served as the data collection method. This study employed the Smart-PLS analysis tool alongside Structural Equation Modeling (SEM). According to the study's findings, promotions do not have a significant impact on customer satisfaction. There is a positive and statistically significant relationship between customer satisfaction and both price and service quality.
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