Understanding Generation Z Behavioral Intentions to Use e-wallets: Empirical Study in Indonesa

Abstract

Objectives: After Covid 19 and the rapid advancement of technology, there has been a change in spending and payment patterns with easier financial transactions with digital wallets. Digital wallets in Indonesia have been widely used, especially by Generation Z in Indonesia. The understanding of digital wallets has been understood and has become an alternative means of payment in this generation. Because basically, the nature of this generation is to have a high sense of curiosity and tend to like applications. Therefore, this study looks at the effect of Cognitive Absorption on Behavior Intention through belief.
Methodology: The result is using 205 valid respondents through the quantitative tool of SEM Lisrel as an analysis tool.
Findings: This study reveals all accepted hypotheses. All variables have a significant influence on each other. The contribution of the Cognitive Absorption relationship to digital wallets can increase Trust and impact Behavior Intention. Although research results find that a deep understanding of e-wallets can increase Trust, e-wallet companies constantly innovate fast, mobile, and valuable services.
Conclusion: The ability of Generation Z. The research proves that Trust is related to behavioral intention. The study results reveal that consumer behavior intentions of e-wallet companies are greatly influenced by cognitive absorption and consumer trust in the e-wallet