Journal of Sustainable Economic and Business
Journal of Sustainable Economic and Business (JOSEB) is a peer-reviewed journal which is managed and published by ARE Publisher. The Editor will receive manuscripts of scientific research, both in the form of theoretical and empirical researches which is related to the economic and business applications. Journal Title : Journal of Sustainable Economic and Business Initials : Joseb Frequency : 4 times (January, April, July and October) ISSN Online : 3063-0207 ISSN Print : Chief Editor : Dr. Yanto Ramli, M.M DOI Prefix : 10.70550/joseb Publisher : ARE Publisher Accreditation : - Journal Indexing : -
The Effect of Internal Communication and Career Sustainability on Job Satisfaction Mediated by Work Motivation
Objectives: This study aims to analyze the causal relationship between internal communication and career sustainability on job satisfaction with work motivation as a mediating variable. The urgency of this study arises from the need to enhance job satisfaction among employees in higher education institutions in order to align with the demands of Sustainable Development Goals (SDGs) 4 (Quality Education) and 8 (Decent Work and Economic Growth) within the higher education sector. Methodology: A quantitative approach with an associative causal research design was employed. Data were collected using a survey method with a questionnaire instrument. Data analysis was carried out using Partial Least Squares–Structural Equation Modeling (PLS-SEM). Finding: The findings demonstrate that internal communication and career sustainability positively influence both work motivation and job satisfaction. Moreover, work motivation is proven to act as a partial mediator, further amplifying the effect of internal communication and career sustainability on job satisfaction. Conclusion: These findings not only contribute theoretically by enriching the model intervariable relationships in the education sector context but also offer practical implications. This study recommends improving the effectiveness of internal communication and developing sustainable career programs as essential strategies for enhancing employee work motivation, which is ultimately serves as a crucial factor in improving job satisfaction in the Mercu Buana University environment.
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Green Culture and Training on Employee Green Behavior: The Mediating Environmental Awareness Role
Objectives: This study aims to analyze and empirically test the influence of Green Organizational Culture and Training on Employee Green Behavior, both directly and indirectly, with Environmental Awareness as a mediating variable. Methodology: The study employs a quantitative approach with a causal design. The research population consists of 195 Civil Servants within the Agency for Standardization and Industrial Services Policy (BSKJI) and the Industrial Human Resources Development Agency (BPSDMI), with a sample of 133 respondents selected through proportionate stratified random sampling. Data were collected using questionnaires and analyzed using the Structural Equation Modeling–Partial Least Square (SEM-PLS) method via SmartPLS 4. Finding: The results demonstrate that Green Organizational Culture and Training have a positive and significant effect on Employee Green Behavior. Furthermore, Environmental Awareness is proven to serve as a mediating variable that strengthens the influence of Green Organizational Culture and Training on Employee Green Behavior Conclusion: This study demonstrates that while Green Organizational Culture does not directly impact Employee Green Behavior significantly, Training and Environmental Awareness do. Crucially, Environmental Awareness serves as a vital mediator, bridging both Green Culture and Training to foster eco-friendly behavior. These findings suggest that the Ministry of Industry should prioritize intrinsic environmental consciousness to translate organizational initiatives into actual green actions.
Sustainable Self-Management, Resilience and Management-School Support in Work-School Conflict
Education is a very important and necessary thing for everyone. Therefore, there are still many people who, despite already working, wish to continue their studies to a higher level for various reasons. However, in reality, based on a preliminary survey that has been conducted, many students experience conflicts during their studies. Hence, the need for this research. This study aims to investigate the effects of resilience coping and sustainable self-management on work-school conflict, as well as the functions of school and management assistance because of what they frequently feel that their academic obligations and professional expectations are out of balance. Using a quantitative explanatory approach, Master's students at Mercu Buana University were participated in this study. A survey was used to gather data, and SEM-PLS was used for analysis. The test results that have an influence in reducing work-school conflict are resilience coping and sustainable self-management, moderated by school support. This research is expected to provide practical suggestions on how workers who continue their education can effectively manage conflicts between working and study Based on the reference sources and the Conservation of Resources (COR) theory used as the theoretical foundation of this research.
Transformational Leadership and Competency Effects on Sustainable Performance: The Mediating Role of Innovative Behavior
This study examines the influence of competency and transformational leadership on sustainable employee performance through innovative behavior at Politeknik Pelayaran Banten. The research addresses the challenge of sustaining employee performance amid dynamic organizational changes by emphasizing long-term capability development rather than short-term productivity. A quantitative approach was employed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0. Data were collected through questionnaires distributed to employees, measuring four constructs: competency, transformational leadership, innovative behavior, and sustainable employee performance. All indicators demonstrated strong validity and reliability (outer loadings > 0.70). The findings reveal that competency and transformational leadership positively and significantly affect sustainable employee performance, both directly and indirectly through innovative behavior. Transformational leadership shows a stronger influence in stimulating innovation and sustaining performance. Innovative behavior significantly mediates the relationship between competency, leadership, and sustainable performance. The study concludes that developing employee competencies and strengthening transformational leadership are strategic drivers for fostering innovation and ensuring long-term sustainable performance. Organizations are therefore encouraged to implement competency-based human resource development and promote visionary leadership to enhance organizational sustainability.
Green Leadership and Competence in Green Project Management: Roles of Awareness and Culture
Objectives: analyze the effects of green leadership and green competence on green project management, with environmental awareness as a mediating variable and green organizational culture as a moderating variable at PT Cipta Griya Semesta. Methodology: Quantitative, causality design. Population: employees of PT Cipta Griya Semesta; sample: 125 purposively selected respondents (permanent and contract employees directly involved in projects). Analysis used SEM-PLS with SmartPLS 4.0 Finding: Six of eight hypotheses were supported. Green leadership and green competence had positive and significant direct effects on green project management and also significantly affected environmental awareness. Environmental awareness positively influenced green project management and mediated the relationship between green leadership and green project management (H6 accepted). However, environmental awareness did not mediate the effect of green competence on green project management (H7 rejected). Green organizational culture did not moderate the relationship between environmental awareness and green project management (H8 rejected). Conclusion: Green competence appears to improve project outcomes directly without relying on environmental awareness as an intermediary, while green organizational culture functions as an independent predictor rather than a moderator.
Strategic Human Resource Practices in Building Professional Culture and Work Ethics for Sustainability
The rapid growth of digital organizations requires the strengthening of professional culture and work ethics to ensure long-term business sustainability. However, the implementation of Strategic Human Resource Practices (SHRPs) in supporting this transformation remains inconsistent, particularly in rapidly expanding digital firms. Objectives: This study aims to explore the form and implementation of Strategic Human Resource Practices in building professional culture and work ethics, as well as to identify internal and external factors influencing their effectiveness in achieving business sustainability. Methodology: This research adopts a qualitative case study approach at PT Yuxi Jayatama Indonesia. Data were collected through in-depth interviews, organizational observations, and document analysis. Thematic analysis supported by NVivo was employed to identify patterns related to HR strategic alignment, leadership reinforcement, policy consistency, and cultural institutionalization. Finding: The findings indicate that SHRPs contribute significantly to shaping professional culture through structured HR systems, leadership commitment, and ethical reinforcement mechanisms. However, rapid organizational expansion, generational workforce characteristics, and inconsistent supervision create implementation gaps that moderate HR effectiveness. Conclusion: This study proposes a Strategic Human Resource Transformation Model that positions SHRPs as the foundational driver of cultural institutionalization and ethical reinforcement, demonstrating that sustainable business development in digital organizations depends on consistent strategic alignment rather than formal policy existence alone.
Product Quality, Price Perception, Green Packaging on Customer Satisfaction and Repurchase Intention Based on Sustainability
Objective: This study aims to analyze the influence of customer satisfaction on product quality and price on repurchase intention. The population of this study was Holland Bakery customers inJakarta. Methodology: The sample in this study was 160 customers of Holland Bakery in Jakarta. The data analysis method used was Structural Partial Least Squares-Equation Model (PLS-SEM). Findings: The results of the study show that product quality and price perception influence customer satisfaction (Agneset al.,2025) and (Muthi & Utama, 2023) but product quality does not affect repurchase interest (Rahmawan & Irmawati, 2024) and (Azizet al., 2023). Green packagingdoes not affect customer satisfaction but does affect repurchase intention (Arianty & Ariska, 2023). Customer satisfaction influences repurchase intention (Kotler & Keller, 2022). Customer satisfaction can mediate the influence of product quality and price perception by full mediation (Kartikaet al., 2023) and (Muthi & Utama, 2023), however customer satisfaction is not able to mediate the influencegreen packagingon repurchase intention. Conclusion: Product quality and price perception have a positive and significant effect on customer satisfaction, but green packaging does not have a significant effect on customer satisfaction. Meanwhile, product quality and price perception do not have a significant effect on repurchase intention, but green packaging and customer satisfaction have a positive and significant effect on repurchase intention. Customer satisfaction is able to mediate the influence of product quality and price perception on repurchase intention positively and significantly, but customer satisfaction is not able to mediate the influence between green packaging on repurchase intention.
Sustainablility of Hospitality Industri, Opportunities and Obstacles Case Study: Food Waste Mitigation
This study aims to analyse the influence of sustainability practices in increasing competitiveness in Indonesia, especially in the hospitality industry, with a primary focus on strategies for managing food waste generated by hotels. Globally, awareness of environmental issues is growing very well, and the hospitality industry (horeca: hotels, restaurants, cafes) is expected to contribute significantly to sustainability activities but also improve its position in the market. Through a quantitative method approach with a sample of 214 hotels in Jabodetabek, it is hoped that this study can analyse the sustainability initiatives that have been carried out to date and the resulting impacts, especially their influence on increasing business process efficiency, customer satisfaction and brand reputation. Market pressure, internal business processes and food waste mitigation, as well as hotel commitment to Sustainable Development are key factors measured in this study. The research findings show that hotels that are actively involved in food waste mitigation show improved operational performance, cost savings, and increased customer loyalty. In addition, this study identifies key factors that facilitate the successful implementation of sustainability practices, including staff contributions to business process efficiency, stakeholder engagement in production processes, and the use of technology that can provide hotel operational efficiency. This research contributes to the understanding of how sustainable practices can serve as a competitive advantage in the hospitality industry in the future, and offers practical recommendations for hotel management and policymakers to promote a more sustainable and resilient hospitality sector in Indonesia and globally. This study recommends that the government develop incentive policies for hotels that implement food waste mitigation practices and require sustainability certification as a hotel operational requirement. Hotel management needs to integrate waste tracking and AI forecasting technology, strengthen employee training, and build collaboration with food banks for the redistribution of food suitable for consumption
Customer Satisfaction and Loyalty in Fast-Food MSMEs Influenced by CSR, Social Media, and Perceived Value
Objectives: This study aims to analyze the effect of Corporate Social Responsibility (CSR), social media, and perceived value on customer loyalty, with customer satisfaction as a mediating variable in fast-food MSMEs, namely Sukaku Fried Chicken. Methodology: This research employed a quantitative approach using a survey method with purposive sampling. Data were collected from 163 respondents and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). Finding: The results show that CSR, social media, and perceived value have a significant positive effect on customer loyalty. CSR has no significant effect on customer satisfaction, while social media and perceived value significantly increase customer satisfaction. Customer satisfaction significantly increases customer loyalty and mediates the effect of social media and perceived value on customer loyalty. However, customer satisfaction does not mediate the effect of CSR on customer loyalty. Conclusion: Based on Expectancy Confirmation Theory (ECT), perceived value that consistently meets customer expectations will enhance satisfaction as the primary determinant of loyalty, wherein the influence of social media and perceived value on loyalty occurs through the mediation of customer satisfaction.
Determinants of Firm Value: Sustainability, Risk Business, Dividend Policy, Capital Structure, and Profitability in Telecommunication
Objectives: To examine the effects of ESG disclosure, business risk (DOL), dividend policy (DPR), and capital structure (DER) on firm value (PBV), with profitability (ROE) as a mediating variable, in telecommunications companies listed on the Indonesia Stock Exchange. Methodology: The research employs a Quantitative explanatory research using balanced panel data (2020–2024). Data from 9 telecommunications companies were analyzed using panel data regression with the Random Effect Model, complemented by the Sobel test for mediation. Findings: The results indicate that ESG disclosure negatively affects firm value, business risk has a weak positive effect, dividend policy negatively affects firm value, and capital structure positively influences firm value. Profitability significantly increases firm value and mediates only the effect of capital structure. Conclusion: The study concludes that firm value in Indonesia’s telecommunications sector is primarily driven by capital structure and profitability. ESG initiatives and dividend payout decisions do not enhance valuation unless aligned with growth and financial performance.
Optimizing Maintenance Budgets and LED Investment to Improve Power Plant Reliability and Sustainability
Objectives: Power plant reliability and sustainability are critical factors in ensuring a stable electricity supply. PLTU Suralaya Units 5–7, one of the largest coal-fired power plants in Indonesia’s Java–Bali system, has experienced increasing operational disturbances and rising maintenance costs due to suboptimal budget allocation. This study aims to analyze strategies to enhance power plant reliability and sustainability through maintenance budget optimization and investment in LED lighting technology. Methodology: This research employs a mixed-method case study approach integrating qualitative and quantitative analyses. Data were obtained from operational reports, maintenance budget records, disturbance logs, and field observations. Analytical tools include SWOT analysis, IFE–EFE matrices, and time series analysis to evaluate performance before and after optimization implementation. Finding: The results indicate that maintenance budget optimization based on asset criticality improves preventive maintenance effectiveness, reduces forced outages, and enhances reliability performance. Additionally, LED lighting investment reduces internal energy consumption, lowers operational costs, and minimizes hazardous waste from conventional lighting systems. Conclusion: This study concludes that integrating maintenance budget optimization with LED investment effectively improves reliability, cost efficiency, and sustainability performance. The findings provide a practical managerial framework for power plant operators seeking to enhance operational performance while supporting sustainability objectives.
How Work–Life Balance and Resilience Influence Working Mothers’ Psychological Well-Being through Organizational Flexibility
Objectives: This study examines the influence of work–life balance and resilience on the psychological well-being of working mothers, with organizational flexibility positioned as a mediating variable. The research addresses the challenges faced by working mothers in managing dual roles and the limited empirical studies integrating these variables within a single framework in the Indonesian context. Methodology: A quantitative research design was employed using a survey method. Data were collected from 120 working mothers at Company X through an online questionnaire. The instruments measured psychological well-being, work–life balance, resilience, and organizational flexibility using validated Likert-scale measures. Data analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4.1.1.6, including measurement model evaluation, structural model testing, and mediation analysis through bootstrapping. Finding: The results indicate that work–life balance and resilience have positive and significant effects on psychological well-being. Both variables also significantly influence organizational flexibility. Furthermore, organizational flexibility partially mediates the relationship between work–life balance and psychological well-being, as well as between resilience and psychological well-being. Conclusion: This study shows that the psychological well-being of working mothers is positively influenced by work–life balance and resilience, and reinforced by organizational flexibility as a mediator between personal factors and workplace support. Therefore, organizational support through adaptive and family-friendly work policies is important in maintaining the mental health of working mothers.
Examining the Mediating Role of Artificial Intelligence in Green Organizations, and Employee Sustainabilitty
Sustainability issues and the implementation of Environmental, Social, and Governance (ESG) principles have become a major concern in the modern banking sector in order to ensure stable long-term performance. Amidst industry competition and the digitalisation of financial services, banks are required to not only pursue profitability, but also maintain a balance between employee welfare and environmental sustainability. In the context of sustainable performance, green organisational culture, green transformational leadership, and perceived organisational support are important factors that influence sustainable employee performance, with artificial intelligence adaptation acting as a mediating variable. Objectives: This study aims to analyse the influence of green organisational culture, green transformational leadership, and perceived organisational support on sustainable employee performance at PT Bank BRI Pluit Branch, with artificial intelligence adaptation as a mediating variable in the perspective of sustainable business. Methodology: A quantitative survey was conducted using non probability purposive sampling, involving 119 respondents. The data were analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM) Finding: The results of the study indicate that green organisational culture, green transformational leadership, and perceived organisational support have a positive and significant effect on sustainable employee performance. The mediation test results show that artificial intelligence adaptation is unable to mediate the influence between leadership and organisational support on sustainable performance. Conclusion : AI technology has been adopted, but its effectiveness in improving performance still depends heavily on the readiness of human resources and the integration of work culture. Based on the results of this study, it is recommended that the management of PT Bank BRI Pluit Branch improve digital literacy and align workloads with organisational support in order to maintain consistent employee performance.
Risk Management, Green Finance, CSR, and Digital Transformation Effects on Financial Sustainability in KBMI Banks
Objectives: This study investigates whether risk management, green finance, corporate social responsibility, and digital transformation explain financial sustainability among Indonesian commercial banks in core-capital bank groups 3–4 (KBMI 3–4). Methodology: Using a balanced panel of 13 listed banks over 2022–2024 (39 bank-year observations), we estimate a panel regression under a random-effects specification selected via Chow, Hausman, and Lagrange Multiplier tests. Financial sustainability is proxied by the net interest margin ratio, while the explanatory variables are proxied by the non-performing loan ratio, green investment ratio, corporate social responsibility expenditure ratio, and a digital transformation index. Finding: The findings demonstrate that green finance significantly enhances financial sustainability among KBMI 3 and 4 banks during 2022-2024. Meanwhile, risk management, corporate social responsibility, and digital transformation do not exhibit significant short-term effects on net interest margins. Therefore, banks should prioritize credible green financing portfolios while maintaining strict credit quality, and investors must evaluate sustainability signals beyond short-term margin impacts. Conclusion: Research on SMEs in Indonesia increasingly emphasizes external shocks and digital transformation strategies. The evidence suggests that digital technology adoption combined with innovation, supported by training and enabling policies is essential to strengthen SMEs’ competitiveness and long-term sustainability in Indonesia.
Competitive Advantage as a Pathway to International Measurement Reporting Verification Standards
Objectives: This study examines how green marketing strategy and industry positioning influence the implementation of international Measurement, Reporting, and Verification (MRV) standards in the aviation industry of Timor-Leste, with competitive advantage as a mediating variable. The research addresses the limited empirical understanding of how strategic orientations translate into substantive environmental compliance in developing aviation markets. Methodology: A quantitative correlational design was applied using Partial Least Squares Structural Equation Modeling. Data were collected through structured questionnaires from 110 purposively selected aviation stakeholders and analyzed to test direct and indirect relationships among variables. Findings: Green marketing strategy does not significantly affect competitive advantage or MRV implementation. Industry positioning does not directly influence MRV standards but significantly strengthens competitive advantage. Competitive advantage positively and significantly affects MRV standards and fully mediates the relationship between positioning and MRV implementation. Conclusion: The results indicate that MRV adoption in developing aviation industries depends more on internal competitive capability and operational readiness than on sustainability communication alone. Positioning contributes to compliance only when it generates tangible competitive advantage. These findings highlight the need to reframe MRV as a strategic instrument of competitiveness rather than merely a regulatory obligation.
Exploring Employee Status Change as a Career Shock: Leadership and Motivation Affect on Employee Engagement
Objectives: This study aims to examine the impact of transformational leadership and public service motivation on employee engagement among KPK employees following the disruptive event of transitioning employment status to civil state apparatus. Methodology: A quantitative causal associative study with a sample of 301 people from 1.157 KPK employees affected by the employment status change and who were still working at KPK at the time of the research. Data was obtained from Google Form questionnaire distributed via e-mail to respondents. Quantitative analysis used Partial Least Square and causal relationships were explored using Structural Equation Modeling (SEM) through the SmartPLS version 4 application. Finding: The transition of employment status as a positive valenced career shock most strongly influences employee engagement. Transformational leadership does not significantly affect employee engagement. However, its influence on employee engagement becomes more effective and significant when moderated by career shock. Meanwhile, the significant influence of public service motivation on employee engagement is not affected by the moderation of career shock. Conclusion: This study demonstrates that transformational leadership does not always significantly influence employee engagement, particularly in public institutions, but intervention from other variables is required to enhance its effectiveness.
Determinants of Firm Value in Indonesia’s Coal Industry: ESG, Capital Structure, Commodity Prices
Objectives: This study aims to examine the effect of Environmental, Social, and Governance (ESG) disclosure, capital structure, and coal commodity prices on firm value in coal mining companies listed on the Indonesia Stock Exchange during the 2022–2024 period. Methodology: The research employs a quantitative approach with a causal design using panel data from 19 companies and 57 observations. The data are analyzed through panel data regression using the Random Effect Model. Findings: The results indicate that ESG disclosure and coal commodity prices do not have a significant effect on firm value, whereas capital structure shows a positive and significant influence. These findings suggest that the market responds more strongly to internal financing policies than to sustainability information or external commodity price fluctuations. Conclusion: The study concludes that optimizing capital structure is a primary factor in enhancing firm value, while ESG implementation needs to be aligned with financial performance to gain stronger market recognition.
Environmental, Social, and Governance (ESG)
Determinants of Hybrid Car Purchasing Decisions: The Role of Price, Promotion, and People in Toyota Consumers
Objectives: This study aims to analyze the influence of price, promotion, and people on purchasing decisions of Toyota hybrid cars at PT Astrido Jaya Mobilindo Karawang. The research focuses on understanding the role of key marketing mix elements in shaping consumer purchasing behavior in the hybrid automotive market. Methodology: This research employs a quantitative approach using a survey method. Data were collected through structured questionnaires distributed to 225 Toyota hybrid car consumers. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 3.2.9 to examine the relationships between variables. Findings: The results indicate that price, promotion, and people have a positive and significant effect on purchasing decisions. These findings suggest that competitive pricing, effective promotional strategies, and the quality of human resources play an important role in encouraging consumers to purchase hybrid vehicles. Conclusion: The study concludes that marketing mix elements, particularly price, promotion, and people, are key determinants of purchasing decisions in the hybrid automotive sector. Therefore, automotive companies are encouraged to strengthen their pricing strategies, promotional activities, and service quality to enhance consumer purchasing decisions.
Optimizing Preventive Maintenance for DC Battery Back-Up Systems in Gas Turbine Compressors
Objectives: In general, the objective of this Capstone Project is to formulate an optimal preventive maintenance strategy for the DC Battery Backup Control System to support the operational sustainability of Gas Turbine Compressors in the oil and gas sector. Findings: Unit shutdown on July 21, 2024, triggered by a main power supply failure (220 VAC). The battery VRLA (Valve Regulated Lead Acid) type, with a constant load of 10A, the battery should be able to support the load without a 220 Vac power supply for 8 to 10 hours. However, in practice, it can only sustain the load for less than 5 minutes. Methodology: This study employs a mixed-methods approach, integrating both qualitative and quantitative data. Qualitative data were collected through interviews involving managers, supervisors, and technicians, as well as direct field observations. Quantitative data were obtained from daily operational reports and historical analyzer records. The problem analysis strategy was conducted using a Fishbone Diagram and the 5-Why analysis tool to systematically identify root causes. Conclusion: Based on field observations and technical analysis, battery capacity degradation from its original specification was identified, resulting in the failure of the DC backup battery to sustain the load during the loss of the 220 VAC main power supply. The Fishbone Analysis and 5-Why approach further revealed that human factors played a significant role in contributing to the failure. Based on these findings, corrective actions were implemented, including battery replacement and improvement of the maintenance strategy. Final testing demonstrated a significant improvement in system reliability, with the batteries capable of supporting the control load stably in accordance with operational requirements.
Choosing Organic Food: Planned Behavior Factors, Health Consciousness, eWOM, and Selective Gender Moderation
Organic food purchase intention is shaped by attitude, subjective norm, perceived behavioral control, health consciousness, and electronic word of mouth, making it important to test these key determinants together and assess whether the relationships vary by gender. Objectives: This study examines the effects of planned behavior factors (attitude, subjective norm, perceived behavioral control), health consciousness, and electronic word of mouth on organic food purchase intention and tests gender as a moderating variable. Methodology: A quantitative survey was conducted using non-probability purposive sampling, involving 243 respondents. The data were analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM) and gender differences were examined using Multi Group Analysis (MGA). Finding: The results show that attitude, subjective norm, perceived behavioral control, health consciousness, and eWOM positively and significantly influenced purchase intention. Multi Group Analysis confirmed selective gender moderation on the effects of perceived behavioral control and health consciousness, while gender differences were not significant for attitude, subjective norm, and eWOM. Conclusion: Organic food purchase intention is driven by behavioral, health, and online information factors, with gender differences appearing only in perceived behavioral control and health consciousness pathways. Keywords: purchase intention on organic food; theory of planned behavior; health consciousness; electronic word of mouth; gender as moderation
Analysis of Sustainable Marketing Dimensions on Purchase Intention: Social, Environmental, Economic, and Cultural Responsibility (A Study of Prospective Electric Vehicle Consumers in Jakarta)
Objectives: Electric vehicles have been promoted as a sustainable transportation solution; however, consumer purchase intention in Jakarta remains relatively low, indicating a gap between sustainability policies and actual consumer behavior. This study aims to analyze the effect of sustainable marketing dimensions—social, environmental, economic, and cultural responsibility—on prospective consumers’ intention to purchase electric vehicles. Methodology: This research adopts a quantitative approach using a survey method. Data were collected through an online questionnaire from 217 respondents selected using purposive sampling, consisting of prospective EV consumers aged 20–40 years, residing in Jakarta, and familiar with electric vehicles. The collected data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4.1.14 to examine the direct effects of sustainable marketing dimensions on purchase intention. Findings: The results indicate that social, environmental, economic, and cultural responsibility all have a positive and significant effect on purchase intention. Economic and environmental responsibility exert the strongest influence, while social and cultural responsibility also positively contribute by fostering moral attachment, trust, and alignment with societal norms. Conclusion: Purchase intention toward electric vehicles in Jakarta is shaped by multiple dimensions of sustainable marketing. Effective strategies to encourage adoption should integrate economic, environmental, social, and cultural initiatives to enhance perceived value, trust, and cultural alignment. This highlights the importance of a holistic sustainable marketing approach rather than focusing solely on incentives or technical features. Keywords: Sustainable marketing; Social responsibility; Environmental responsibility; Economic responsibility; Purchase intention.
Eats for Earth: Understanding Consumer Intentions to Buy Suboptimal Food
Food waste remains a major global sustainability challenge, particularly at the consumer level where suboptimal food is frequently rejected despite being safe and nutritious. Objectives: This study aims to examine the effects of attitude, subjective norms, perceived behavioral control, and food waste awareness of consequences on consumers purchase intention of suboptimal food. The study integrates the Theory of Planned Behavior (TPB) and the Value-Belief-Norm (VBN) theory to explain pro-environment purchasing behavior. Methodology: A quantitative approach was applied using survey data collected from 228 consumers. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Finding: The results show that attitude and subjective norms have a strong and significant positive effect on purchase intention, while food waste awareness of consequences also contributes significantly. Perceived behavioral control, however does not significantly influence purchase intention. Conclusion: These findings suggest that psychological and moral factors play a critical role encouraging consumers to purchase suboptimal food and reduce food waste. The study provides important implications for marketers, policymakers, and sustainability campaigns aimed at promoting sustainable consumption behavior.
The Influence of Perceived Benefits, Trust, Service Quality, Price Perception, and Sustainable Consumption Behavior on Customer Satisfaction and Repurchase Intention
This study aims to analyze the influence of service quality, trust, price perception, sustainable consumption behavior, and perceived benefits on customer satisfaction and repurchase intention among Islamic life insurance customers. The primary issue addressed in this study concerns how these factors shape customer satisfaction and repurchase loyalty in the insurance industry. This research employs a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with data analysis conducted through SmartPLS software. The findings indicate that service quality, trust, and price perception have a positive and significant effect on customer satisfaction. Perceived benefits have a positive effect at the 10% significance level, while sustainable consumption behavior shows a significant but negative effect on customer satisfaction. Furthermore, customer satisfaction has a positive and highly significant effect on repurchase intention. These findings confirm that customer satisfaction plays a central role in building customer loyalty. Therefore, improving service quality, strengthening trust, and ensuring fair price perception represent key strategic priorities in enhancing customers’ repurchase intention in Islamic life insurance services.
Competitive Strategy Formulation for Market Share Growth and Business Sustainability: A Case Study of PT. Mensa
Objectives: This study addresses the limited market penetration of PT. Mensa’s Animal Nutrition and Health (ANH) division in Indonesia’s feed-additive distribution market and aims to formulate prioritized competitive strategies to expand market share while strengthening business sustainability. Methodology: A mixed-method approach uses both qualitative interviews with internal managers, sales teams, customers, and expert principals, along with a quantitative analysis of existing data like company sales reports and industry publications. The strategy tools used one after another are Resource-Based View (RBV), Porter’s Five Forces, SWOT , TOWS matrix, and the Quantitative Strategic Planning Matrix (QSPM). Findings: Sustainable advantages derive from supply chain integration, organic portfolios, and formula locking services. High trust and service requirements create significant entry barriers for new competitors. Evaluation reveals a strong internal position with a 3.00 IFAS score and moderate external responsiveness with a 2.75 EFAS score. The Quantitative Strategic Planning Matrix identifies the Total Solution and Technical Intimacy strategy as the optimal choice with a 6.2 attractiveness score. Conclusion: This study identifies market stagnation and risk within the ANH Division due to concentrated sales sources. The research recommends the Total Solution and Technical Intimacy strategy to drive growth through vertical and horizontal integration. This approach builds loyalty in medium and small scale feed mills while enhancing farmer efficiency and supporting Sustainable Development Goals. The resulting framework directs the division toward a 20 percent market share by 2030 to ensure long term business sustainability.
Green Lifestyle, Green Promotion, and Demographic Characteristics on Green Housing Purchase Intention
Objectives: This study aims to examine the effects of Green Lifestyle, Green Promotion, and Demographic Characteristics on Green Purchase Intention, with Green Trust as a mediating variable, in the context of green housing projects developed by Perum Perumnas in West Java, Indonesia. Methodology: This research employs a quantitative approach using a survey method, with data collected from consumers who have an interest in purchasing green housing developed by Perumnas. The collected data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to evaluate both direct and mediating relationships among the research variables. Finding: The results indicate that Green Promotion has a positive and significant effect on Green Trust and Green Purchase Intention. Green Trust also has a significant effect on Green Purchase Intention. Demographic Characteristics are found to have a significant effect on Green Purchase Intentionbut do not significantly influence Green Trust. Meanwhile, Green Lifestyle does not have a significant effect on either Green Trust or Green Purchase Intention. Mediation analysis shows that Green Trust only mediates the relationship between Green Promotion and Green Purchase Intention. Conclusion: This study concludes that in high-involvement purchasing decisions such as green housing, Green Promotion and Green Trust play a more critical role in shaping Green Purchase Intentionthan Green Lifestyle or Demographic Characteristics.
The Influence of Green Awareness and Green Perceived Value on Green Purchase Intention at Coffee Shops in DKI Jakarta with Green Trust as a Mediating Variable in the Perspective of Sustainable Business
Objectives: This study aims to analyze the influence of green awareness and green perceived value on green purchase intention among coffee shop consumers in DKI Jakarta, while exploring the mediating role of green trust. Methodology: A descriptive quantitative approach was employed, involving 200 respondents selected through probability sampling using a cluster sampling technique. Data analysis was conducted using Structural Equation Modeling (SEM) based on Smart-PLS to test the hypotheses and mediating effects. Finding: The results indicate that green awareness and green perceived value have a positive and significant impact on both green purchase intention and green trust. Furthermore, green trust significantly influences green purchase intention and effectively mediates the relationship between green awareness and green perceived value toward consumers' purchase intentions. Conclusion: These findings underscore that green trust is a pivotal factor in strengthening green purchase intention. Consequently, coffee shop businesses in DKI Jakarta are advised to consistently enhance education and communication regarding eco-friendly practices to solidify consumer trust and intention to purchase green products.
Enhancing Non-Medical Patient Experience Through Omnichannel Service Design in a Digitalizing Hospital Contact Center
Objectives: This research explores the non-clinical customer experience (CX) within the contact center of a premium private hospital. It aims to design a model for enhancement by leveraging service design and digital integration to minimize inconsistencies across different communication channels. Methodology: Utilizing a qualitative, interpretivist methodology, the study involved observing contact center processes and conducting semi-structured interviews with internal stakeholders and patients. Thematic analysis was employed to uncover patterns in experiences, pinpoint key obstacles, and identify areas for enhancement. Finding: The study found that patient experiences were negatively impacted by long wait times, unanswered calls, and disjointed digital communication platforms. Trust and perceptions of professionalism were strongly influenced by the responsiveness and empathy demonstrated by contact center agents. The research introduces an integrated “one-door” omnichannel approach, utilizing tools such as customer journey mapping and service blueprinting, and recommends solutions like call-back services and instant messaging chatbots. Conclusion: By aligning human-centered service design with an omnichannel framework, healthcare providers can foster a more cohesive and sustainable non-clinical CX. This integration helps reduce service fragmentation, ensures consistent responses, and strengthens the contact center’s role as a pivotal patient engagement point.
Decarbonization Strategy and Sustainable Competitive Advantage: Multi-Criteria Analysis and Transformation Roadmap for PT. SET
Objectives: This study aims to formulate an effective decarbonization strategy and roadmap for PT. SET in responding to global regulatory pressures, specifically related to reducing the Carbon Intensity Indicator (CII) for its fleet. The research focus is to identify the most feasible strategic options to improve the CII Rating to level B within 2-3 years. Methodology: The research uses an explanatory sequential mixed methods approach with a single case study design. Data was collected through in-depth interviews, discussions, Focus Group Discussions (FGD) with management, and documentation studies. Analysis was conducted sequentially using the PESTEL framework, Porter's Five Forces, SWOT, Gap Analysis, Fishbone Diagram, and Multi-Criteria Decision Analysis (MCDA) to evaluate decarbonization solution options. Finding: The research results indicate that two of SET's four main vessels (Sinar MDLK and Sinar MSL) are at risk of reaching CII Rating E by 2025. The MCDA analysis ranked Voyage Optimization & Voyage Management System (VMS) as the best option (score 4.80) due to its direct impact on fuel savings (10–20%), fast payback period (<1 year), and its function as a digital foundation for long-term transformation. Conclusion: Strategic recommendations include VMS implementation, an exit strategy for old vessels, and acquisition of second-hand vessels that are already digitalized. The 2026–2030 decarbonization roadmap is designed in five phases not only to achieve the target CII Rating B by 2028 and ensure compliance but further to transform regulatory pressure into a foundation for sustainable competitive advantage, with digital transformation as its main driver.
Analysis of Consumer Intention to Resist Electric Motorcycles Product Purchase : an Innovation Resistance Theory Approach
Objectives: Electric motorcycles have been promoted as a sustainable transportation solution; however, consumer adoption in Indonesia remains relatively limited, indicating the existence of resistance toward this innovation. This study aims to analyze the factors influencing consumers’ intention to resist electric motorcycle product purchase using the Innovation Resistance Theory (IRT) approach. Methodology: This research adopts a quantitative research approach using a survey method. Data were collected through an online questionnaire from 221 respondents selected using purposive sampling, consisting of individuals aged 18–56 years who reside or work in Jabodetabek and Yogyakarta and are familiar with electric motorcycles. The collected data were analyzed using PLS-SEM with SmartPLS 4.1.1.4 software to examine the relationships among the innovation resistance variables. Finding: The results reveal that usage barrier, value barrier, tradition barrier, and image barrier have a positive and significant effect on consumers’ intention to resist electric motorcycle product purchase, while risk barrier does not show a significant effect. Among all barriers, tradition barrier is identified as the most dominant factor contributing to consumer resistance. Conclusion: Consumer resistance toward electric motorcycle product purchase in Indonesia is mainly driven by behavioral, value-related, and perceptual barriers rather than perceived risk. The dominance of tradition barrier highlights the strong influence of habitual reliance on conventional motorcycles, indicating that efforts to accelerate adoption should prioritize behavior change strategies, value enhancement, and image improvement rather than focusing solely on technical aspects.
Building Customer Loyalty through Relationship Quality
Objectives: This study aims to examine the effects of relationship quality dimensions, namely customer satisfaction, trust, and commitment, on customer loyalty in a Business-to-Business (B2B) context within the manufacturing industry at PT Indonesia Steel Tube Works (ISTW). Methodology: This research employs a quantitative approach using a survey method, with data collected from 119 B2B customers of PT ISTW who are directly involved in purchasing decision-making processes. Finding: The results show that customer satisfaction and trust do not have a significant direct effect on customer loyalty, indicating that in mature B2B relationships these variables primarily function as basic relational prerequisites rather than key drivers of loyalty. Conversely, commitment has a positive and significant effect on customer loyalty, highlighting the importance of relational attachment and a long-term orientation in sustaining B2B partnerships. Conclusion: This study concludes that commitment represents the primary determinant of customer loyalty in B2B manufacturing relationships.