Journal of Sustainable Economic and Business
type: channel
description: Journal of Sustainable Economic and Business (JOSEB) is a peer-reviewed journal which is managed and published by ARE Publisher. The Editor will receive manuscripts of scientific research, both in the form of theoretical and empirical researches which is related to the economic and business applications. Journal Title : Journal of Sustainable Economic and Business Initials : Joseb Frequency : 4 times (January, April, July and October) ISSN Online : 3063-0207 ISSN Print : Chief Editor : Dr. Yanto Ramli, M.M DOI Prefix : 10.70550/joseb Publisher : ARE Publisher Accreditation : - Journal Indexing : -
publisher: ARE Publisher
language: en
publication name: Journal of Sustainable Economic and Business
issn: 3063-0207
items: Transformational Leadership and Competency Effects on Sustainable Performance: The Mediating Role of Innovative Behavior
items: Strategic Human Resource Practices in Building Professional Culture and Work Ethics for Sustainability
items: How Work–Life Balance and Resilience Influence Working Mothers’ Psychological Well-Being through Organizational Flexibility
items: Examining the Mediating Role of Artificial Intelligence in Green Organizations, and Employee Sustainabilitty
items: Risk Management, Green Finance, CSR, and Digital Transformation Effects on Financial Sustainability in KBMI Banks
items: Competitive Advantage as a Pathway to International Measurement Reporting Verification Standards
items: Exploring Employee Status Change as a Career Shock: Leadership and Motivation Affect on Employee Engagement
items: Determinants of Firm Value in Indonesia’s Coal Industry: ESG, Capital Structure, Commodity Prices
items: Optimizing Preventive Maintenance for DC Battery Back-Up Systems in Gas Turbine Compressors
items: Choosing Organic Food: Planned Behavior Factors, Health Consciousness, eWOM, and Selective Gender Moderation
items: Analysis of Sustainable Marketing Dimensions on Purchase Intention: Social, Environmental, Economic, and Cultural Responsibility (A Study of Prospective Electric Vehicle Consumers in Jakarta)
items: Eats for Earth: Understanding Consumer Intentions to Buy Suboptimal Food
items: Competitive Strategy Formulation for Market Share Growth and Business Sustainability: A Case Study of PT. Mensa
items: Green Lifestyle, Green Promotion, and Demographic Characteristics on Green Housing Purchase Intention
items: https://journal.arepublisher.com/index.php/joseb/article/view/319
items: Enhancing Non-Medical Patient Experience Through Omnichannel Service Design in a Digitalizing Hospital Contact Center
items: Decarbonization Strategy and Sustainable Competitive Advantage: Multi-Criteria Analysis and Transformation Roadmap for PT. SET
items: Analysis of Consumer Intention to Resist Electric Motorcycles Product Purchase : an Innovation Resistance Theory Approach
items: Building Customer Loyalty through Relationship Quality
items: Analysis the Influence of Liquidity, Solvency Activity and Profitability on Profit Growth
items: The Influence of Green Packaging and Green Products on Purchase Decisions with Brand Image as Mediation
items: Research Trends on the Sustainability of Renewable Electricity in Scopus Indexed Journals: from Research Design to Data Analysis
items: Trend of Fraud Prevention Researches in Science and Technology Index (SINTA): From Research Design to Analysis
items: Human Capital Sustainability Leadership Driving Job Performance through Work Behaviors
items: Consumer Buying Behaviour towards Organic Food Products: A Systematic Literature Review
items: FOMO Moderating Sport Event Tourism, Destination Image, Social Media Marketing Gen Z's Interest invisiting Motogp Mandalika
items: Innovation In The Development Of Narmada Park Tourism As A Buffer For The Mandalika Special Economic Area
items: The Effect of Live Streaming and Product Belief on Online Purchase Intention of Men's Skincare Products
items: The Role of Purchase Intention in Mediating Content Marketing and E-Wom on Product Purchase Decision
items: The Strategy for Developing Green Human Capital and Organizational Culture to Support Corporate Sustainability

Transformational Leadership and Competency Effects on Sustainable Performance: The Mediating Role of Innovative Behavior
type: item
description: This study examines the influence of competency and transformational leadership on sustainable employee performance through innovative behavior at Politeknik Pelayaran Banten. The research addresses the challenge of sustaining employee performance amid dynamic organizational changes by emphasizing long-term capability development rather than short-term productivity. A quantitative approach was employed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0. Data were collected through questionnaires distributed to employees, measuring four constructs: competency, transformational leadership, innovative behavior, and sustainable employee performance. All indicators demonstrated strong validity and reliability (outer loadings > 0.70). The findings reveal that competency and transformational leadership positively and significantly affect sustainable employee performance, both directly and indirectly through innovative behavior. Transformational leadership shows a stronger influence in stimulating innovation and sustaining performance. Innovative behavior significantly mediates the relationship between competency, leadership, and sustainable performance. The study concludes that developing employee competencies and strengthening transformational leadership are strategic drivers for fostering innovation and ensuring long-term sustainable performance. Organizations are therefore encouraged to implement competency-based human resource development and promote visionary leadership to enhance organizational sustainability.
subject: Articles
  topic: section
subject: Competency
  topic: keywords
subject: Leadership
  topic: keywords
subject: Behavior
  topic: keywords
subject: Performance
  topic: keywords
creator: Danang Suwandono
creator: Lenny Christina Nawangsari
rights: Copyright (c) 2026 Journal of Sustainable Economic and Business https://creativecommons.org/licenses/by-sa/4.0
date: 2026-03-25
publication date: 2026-03-25
starting page: 230
ending page: 248
doi: 10.70550/joseb.v3i2.426

Strategic Human Resource Practices in Building Professional Culture and Work Ethics for Sustainability
type: item
description: The rapid growth of digital organizations requires the strengthening of professional culture and work ethics to ensure long-term business sustainability. However, the implementation of Strategic Human Resource Practices (SHRPs) in supporting this transformation remains inconsistent, particularly in rapidly expanding digital firms. Objectives: This study aims to explore the form and implementation of Strategic Human Resource Practices in building professional culture and work ethics, as well as to identify internal and external factors influencing their effectiveness in achieving business sustainability. Methodology: This research adopts a qualitative case study approach at PT Yuxi Jayatama Indonesia. Data were collected through in-depth interviews, organizational observations, and document analysis. Thematic analysis supported by NVivo was employed to identify patterns related to HR strategic alignment, leadership reinforcement, policy consistency, and cultural institutionalization. Finding: The findings indicate that SHRPs contribute significantly to shaping professional culture through structured HR systems, leadership commitment, and ethical reinforcement mechanisms. However, rapid organizational expansion, generational workforce characteristics, and inconsistent supervision create implementation gaps that moderate HR effectiveness. Conclusion: This study proposes a Strategic Human Resource Transformation Model that positions SHRPs as the foundational driver of cultural institutionalization and ethical reinforcement, demonstrating that sustainable business development in digital organizations depends on consistent strategic alignment rather than formal policy existence alone.
subject: Articles
  topic: section
subject: Strategic Human Resource Practices
  topic: keywords
subject: Professional Culture
  topic: keywords
subject: Work Ethics
  topic: keywords
subject: Business Sustainability
  topic: keywords
subject: Digital Organization
  topic: keywords
creator: Khofifah Salsabila Dofitra
creator: Lenny Christina Nawangsari
rights: Copyright (c) 2026 Journal of Sustainable Economic and Business https://creativecommons.org/licenses/by-sa/4.0
date: 2026-03-25
publication date: 2026-03-25
starting page: 219
ending page: 229
doi: 10.70550/joseb.v3i2.421

How Work–Life Balance and Resilience Influence Working Mothers’ Psychological Well-Being through Organizational Flexibility
type: item
description: Objectives: This study examines the influence of work–life balance and resilience on the psychological well-being of working mothers, with organizational flexibility positioned as a mediating variable. The research addresses the challenges faced by working mothers in managing dual roles and the limited empirical studies integrating these variables within a single framework in the Indonesian context. Methodology: A quantitative research design was employed using a survey method. Data were collected from 120 working mothers at Company X through an online questionnaire. The instruments measured psychological well-being, work–life balance, resilience, and organizational flexibility using validated Likert-scale measures. Data analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4.1.1.6, including measurement model evaluation, structural model testing, and mediation analysis through bootstrapping. Finding: The results indicate that work–life balance and resilience have positive and significant effects on psychological well-being. Both variables also significantly influence organizational flexibility. Furthermore, organizational flexibility partially mediates the relationship between work–life balance and psychological well-being, as well as between resilience and psychological well-being. Conclusion: This study shows that the psychological well-being of working mothers is positively influenced by work–life balance and resilience, and reinforced by organizational flexibility as a mediator between personal factors and workplace support. Therefore, organizational support through adaptive and family-friendly work policies is important in maintaining the mental health of working mothers.
subject: Articles
  topic: section
subject: Work–life Balance
  topic: keywords
subject: Resilience
  topic: keywords
subject: Organizational Flexibility
  topic: keywords
subject: Psychological Well-being
  topic: keywords
subject: Working Mothers
  topic: keywords
creator: Putri Deviyeni
creator: M. Ali Iqbal
rights: Copyright (c) 2026 Journal of Sustainable Economic and Business https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-30
publication date: 2026-01-30
starting page: 143
ending page: 157
doi: 10.70550/joseb.v3i1.380

Examining the Mediating Role of Artificial Intelligence in Green Organizations, and Employee Sustainabilitty
type: item
description: Sustainability issues and the implementation of Environmental, Social, and Governance (ESG) principles have become a major concern in the modern banking sector in order to ensure stable long-term performance. Amidst industry competition and the digitalisation of financial services, banks are required to not only pursue profitability, but also maintain a balance between employee welfare and environmental sustainability. In the context of sustainable performance, green organisational culture, green transformational leadership, and perceived organisational support are important factors that influence sustainable employee performance, with artificial intelligence adaptation acting as a mediating variable. Objectives: This study aims to analyse the influence of green organisational culture, green transformational leadership, and perceived organisational support on sustainable employee performance at PT Bank BRI Pluit Branch, with artificial intelligence adaptation as a mediating variable in the perspective of sustainable business. Methodology: A quantitative survey was conducted using non probability purposive sampling, involving 119 respondents. The data were analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM) Finding: The results of the study indicate that green organisational culture, green transformational leadership, and perceived organisational support have a positive and significant effect on sustainable employee performance. The mediation test results show that artificial intelligence adaptation is unable to mediate the influence between leadership and organisational support on sustainable performance. Conclusion : AI technology has been adopted, but its effectiveness in improving performance still depends heavily on the readiness of human resources and the integration of work culture. Based on the results of this study, it is recommended that the management of PT Bank BRI Pluit Branch improve digital literacy and align workloads with organ…
subject: Articles
  topic: section
subject: Green Organizational Culttur
  topic: keywords
subject: Green Transformational Leadership
  topic: keywords
subject: Perceived Organizational Support
  topic: keywords
subject: Sustainable Employee Performance
  topic: keywords
subject: Artificial Intelligence
  topic: keywords
creator: Nurmala Pratiwi
creator: Agus Arijanto
rights: Copyright (c) 2026 Journal of Sustainable Economic and Business https://creativecommons.org/licenses/by-sa/4.0
date: 2026-03-25
publication date: 2026-03-25
starting page: 208
ending page: 218
doi: 10.70550/joseb.v3i2.378

Risk Management, Green Finance, CSR, and Digital Transformation Effects on Financial Sustainability in KBMI Banks
type: item
description: Objectives: This study investigates whether risk management, green finance, corporate social responsibility, and digital transformation explain financial sustainability among Indonesian commercial banks in core-capital bank groups 3–4 (KBMI 3–4). Methodology: Using a balanced panel of 13 listed banks over 2022–2024 (39 bank-year observations), we estimate a panel regression under a random-effects specification selected via Chow, Hausman, and Lagrange Multiplier tests. Financial sustainability is proxied by the net interest margin ratio, while the explanatory variables are proxied by the non-performing loan ratio, green investment ratio, corporate social responsibility expenditure ratio, and a digital transformation index. Finding: The findings demonstrate that green finance significantly enhances financial sustainability among KBMI 3 and 4 banks during 2022-2024. Meanwhile, risk management, corporate social responsibility, and digital transformation do not exhibit significant short-term effects on net interest margins. Therefore, banks should prioritize credible green financing portfolios while maintaining strict credit quality, and investors must evaluate sustainability signals beyond short-term margin impacts. Conclusion: Research on SMEs in Indonesia increasingly emphasizes external shocks and digital transformation strategies. The evidence suggests that digital technology adoption combined with innovation, supported by training and enabling policies is essential to strengthen SMEs’ competitiveness and long-term sustainability in Indonesia.
subject: Articles
  topic: section
subject: Financial Sustainability
  topic: keywords
subject: Risk Management
  topic: keywords
subject: Green Finance
  topic: keywords
subject: Corporate Social Responsibility
  topic: keywords
subject: Digital Transformation
  topic: keywords
creator: Michael Jims
creator: Pardomuan Sihombing
rights: Copyright (c) 2026 Journal of Sustainable Economic and Business https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-30
publication date: 2026-01-30
starting page: 185
ending page: 195
doi: 10.70550/joseb.v3i1.369

Competitive Advantage as a Pathway to International Measurement Reporting Verification Standards
type: item
description: Objectives: This study examines how green marketing strategy and industry positioning influence the implementation of international Measurement, Reporting, and Verification (MRV) standards in the aviation industry of Timor-Leste, with competitive advantage as a mediating variable. The research addresses the limited empirical understanding of how strategic orientations translate into substantive environmental compliance in developing aviation markets. Methodology: A quantitative correlational design was applied using Partial Least Squares Structural Equation Modeling. Data were collected through structured questionnaires from 110 purposively selected aviation stakeholders and analyzed to test direct and indirect relationships among variables. Findings: Green marketing strategy does not significantly affect competitive advantage or MRV implementation. Industry positioning does not directly influence MRV standards but significantly strengthens competitive advantage. Competitive advantage positively and significantly affects MRV standards and fully mediates the relationship between positioning and MRV implementation. Conclusion: The results indicate that MRV adoption in developing aviation industries depends more on internal competitive capability and operational readiness than on sustainability communication alone. Positioning contributes to compliance only when it generates tangible competitive advantage. These findings highlight the need to reframe MRV as a strategic instrument of competitiveness rather than merely a regulatory obligation.
subject: Articles
  topic: section
subject: Green Marketing Strategy
  topic: keywords
subject: Industry Positioning
  topic: keywords
subject: Competitive Advantage
  topic: keywords
subject: Measurement Reporting and Verification
  topic: keywords
subject: Aviation Industry
  topic: keywords
creator: Muhammad Agung Indra Bakti
creator: Catur Widayati
rights: Copyright (c) 2026 Journal of Sustainable Economic and Business https://creativecommons.org/licenses/by-sa/4.0
date: 2026-03-25
publication date: 2026-03-25
starting page: 196
ending page: 207
doi: 10.70550/joseb.v3i2.367

Exploring Employee Status Change as a Career Shock: Leadership and Motivation Affect on Employee Engagement
type: item
description: Objectives: This study aims to examine the impact of transformational leadership and public service motivation on employee engagement among KPK employees following the disruptive event of transitioning employment status to civil state apparatus. Methodology: A quantitative causal associative study with a sample of 301 people from 1.157 KPK employees affected by the employment status change and who were still working at KPK at the time of the research. Data was obtained from Google Form questionnaire distributed via e-mail to respondents. Quantitative analysis used Partial Least Square and causal relationships were explored using Structural Equation Modeling (SEM) through the SmartPLS version 4 application. Finding: The transition of employment status as a positive valenced career shock most strongly influences employee engagement. Transformational leadership does not significantly affect employee engagement. However, its influence on employee engagement becomes more effective and significant when moderated by career shock. Meanwhile, the significant influence of public service motivation on employee engagement is not affected by the moderation of career shock. Conclusion: This study demonstrates that transformational leadership does not always significantly influence employee engagement, particularly in public institutions, but intervention from other variables is required to enhance its effectiveness.
subject: Articles
  topic: section
subject: Transformational Leadership
  topic: keywords
subject: Public Service Motivation
  topic: keywords
subject: Career Shock
  topic: keywords
subject: Employee Engagement
  topic: keywords
creator: Tomi Murtomo
creator: Agus Arijanto
rights: Copyright (c) 2026 Journal of Sustainable Economic and Business https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-30
publication date: 2026-01-30
starting page: 62
ending page: 75
doi: 10.70550/joseb.v3i1.364

Determinants of Firm Value in Indonesia’s Coal Industry: ESG, Capital Structure, Commodity Prices
type: item
description: Objectives: This study aims to examine the effect of Environmental, Social, and Governance (ESG) disclosure, capital structure, and coal commodity prices on firm value in coal mining companies listed on the Indonesia Stock Exchange during the 2022–2024 period. Methodology: The research employs a quantitative approach with a causal design using panel data from 19 companies and 57 observations. The data are analyzed through panel data regression using the Random Effect Model. Findings: The results indicate that ESG disclosure and coal commodity prices do not have a significant effect on firm value, whereas capital structure shows a positive and significant influence. These findings suggest that the market responds more strongly to internal financing policies than to sustainability information or external commodity price fluctuations. Conclusion: The study concludes that optimizing capital structure is a primary factor in enhancing firm value, while ESG implementation needs to be aligned with financial performance to gain stronger market recognition.
subject: Articles
  topic: section
subject: Environmental, Social, and Governance (ESG)
  topic: keywords
subject: Capital Structure
  topic: keywords
subject: Coal Commodity Prices
  topic: keywords
subject: Firm Value
  topic: keywords
subject: Panel Data Regression
  topic: keywords
creator: Elman Junizar Rusdi
creator: Pardomuan Sihombing
rights: Copyright (c) 2026 Journal of Sustainable Economic and Business https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-30
publication date: 2026-01-30
starting page: 129
ending page: 142
doi: 10.70550/joseb.v3i1.350

Optimizing Preventive Maintenance for DC Battery Back-Up Systems in Gas Turbine Compressors
type: item
description: Objectives: In general, the objective of this Capstone Project is to formulate an optimal preventive maintenance strategy for the DC Battery Backup Control System to support the operational sustainability of Gas Turbine Compressors in the oil and gas sector. Findings: Unit shutdown on July 21, 2024, triggered by a main power supply failure (220 VAC). The battery VRLA (Valve Regulated Lead Acid) type, with a constant load of 10A, the battery should be able to support the load without a 220 Vac power supply for 8 to 10 hours. However, in practice, it can only sustain the load for less than 5 minutes. Methodology: This study employs a mixed-methods approach, integrating both qualitative and quantitative data. Qualitative data were collected through interviews involving managers, supervisors, and technicians, as well as direct field observations. Quantitative data were obtained from daily operational reports and historical analyzer records. The problem analysis strategy was conducted using a Fishbone Diagram and the 5-Why analysis tool to systematically identify root causes. Conclusion: Based on field observations and technical analysis, battery capacity degradation from its original specification was identified, resulting in the failure of the DC backup battery to sustain the load during the loss of the 220 VAC main power supply. The Fishbone Analysis and 5-Why approach further revealed that human factors played a significant role in contributing to the failure. Based on these findings, corrective actions were implemented, including battery replacement and improvement of the maintenance strategy. Final testing demonstrated a significant improvement in system reliability, with the batteries capable of supporting the control load stably in accordance with operational requirements.
subject: Articles
  topic: section
subject: DC Battery Back-Up
  topic: keywords
subject: Gas Turbine Compressor
  topic: keywords
subject: Battery Capacity Degradation
  topic: keywords
subject: Preventive Maintenance
  topic: keywords
subject: Reliability Analysis
  topic: keywords
creator: Gunadi Gunadi
creator: Rosalendro Eddy Nugroho
rights: Copyright (c) 2026 Journal of Sustainable Economic and Business https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-30
publication date: 2026-01-30
starting page: 170
ending page: 184
doi: 10.70550/joseb.v3i1.347

Choosing Organic Food: Planned Behavior Factors, Health Consciousness, eWOM, and Selective Gender Moderation
type: item
description: Organic food purchase intention is shaped by attitude, subjective norm, perceived behavioral control, health consciousness, and electronic word of mouth, making it important to test these key determinants together and assess whether the relationships vary by gender. Objectives: This study examines the effects of planned behavior factors (attitude, subjective norm, perceived behavioral control), health consciousness, and electronic word of mouth on organic food purchase intention and tests gender as a moderating variable. Methodology: A quantitative survey was conducted using non-probability purposive sampling, involving 243 respondents. The data were analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM) and gender differences were examined using Multi Group Analysis (MGA). Finding: The results show that attitude, subjective norm, perceived behavioral control, health consciousness, and eWOM positively and significantly influenced purchase intention. Multi Group Analysis confirmed selective gender moderation on the effects of perceived behavioral control and health consciousness, while gender differences were not significant for attitude, subjective norm, and eWOM. Conclusion: Organic food purchase intention is driven by behavioral, health, and online information factors, with gender differences appearing only in perceived behavioral control and health consciousness pathways. Keywords: purchase intention on organic food; theory of planned behavior; health consciousness; electronic word of mouth; gender as moderation
subject: Articles
  topic: section
subject: Purchase Intention on Organic Food
  topic: keywords
subject: Theory of Planned Behavior
  topic: keywords
subject: Health Consciousness
  topic: keywords
subject: Electronic Word of Mouth
  topic: keywords
subject: Gender as Moderation
  topic: keywords
creator: Elsa Shafira
creator: Erna Sofriana Imaningsih
rights: Copyright (c) 2026 Journal of Sustainable Economic and Business https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-30
publication date: 2026-01-30
starting page: 117
ending page: 128
doi: 10.70550/joseb.v3i1.344

Analysis of Sustainable Marketing Dimensions on Purchase Intention: Social, Environmental, Economic, and Cultural Responsibility (A Study of Prospective Electric Vehicle Consumers in Jakarta)
type: item
description: Objectives: Electric vehicles have been promoted as a sustainable transportation solution; however, consumer purchase intention in Jakarta remains relatively low, indicating a gap between sustainability policies and actual consumer behavior. This study aims to analyze the effect of sustainable marketing dimensions—social, environmental, economic, and cultural responsibility—on prospective consumers’ intention to purchase electric vehicles. Methodology: This research adopts a quantitative approach using a survey method. Data were collected through an online questionnaire from 217 respondents selected using purposive sampling, consisting of prospective EV consumers aged 20–40 years, residing in Jakarta, and familiar with electric vehicles. The collected data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4.1.14 to examine the direct effects of sustainable marketing dimensions on purchase intention. Findings: The results indicate that social, environmental, economic, and cultural responsibility all have a positive and significant effect on purchase intention. Economic and environmental responsibility exert the strongest influence, while social and cultural responsibility also positively contribute by fostering moral attachment, trust, and alignment with societal norms. Conclusion: Purchase intention toward electric vehicles in Jakarta is shaped by multiple dimensions of sustainable marketing. Effective strategies to encourage adoption should integrate economic, environmental, social, and cultural initiatives to enhance perceived value, trust, and cultural alignment. This highlights the importance of a holistic sustainable marketing approach rather than focusing solely on incentives or technical features. Keywords: Sustainable marketing; Social responsibility; Environmental responsibility; Economic responsibility; Purchase intention.
subject: Articles
  topic: section
subject: Sustainable Marketing
  topic: keywords
subject: Social Responsibility
  topic: keywords
subject: Environmental Responsibility
  topic: keywords
subject: Economic Responsibility
  topic: keywords
subject: Purchase Intention
  topic: keywords
creator: Aldo Esa Kusuma
creator: Arief Bowo Prayoga Kasmo
rights: Copyright (c) 2026 Journal of Sustainable Economic and Business https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-30
publication date: 2026-01-30
starting page: 76
ending page: 92
doi: 10.70550/joseb.v3i1.330

Eats for Earth: Understanding Consumer Intentions to Buy Suboptimal Food
type: item
description: Food waste remains a major global sustainability challenge, particularly at the consumer level where suboptimal food is frequently rejected despite being safe and nutritious. Objectives: This study aims to examine the effects of attitude, subjective norms, perceived behavioral control, and food waste awareness of consequences on consumers purchase intention of suboptimal food. The study integrates the Theory of Planned Behavior (TPB) and the Value-Belief-Norm (VBN) theory to explain pro-environment purchasing behavior. Methodology: A quantitative approach was applied using survey data collected from 228 consumers. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Finding: The results show that attitude and subjective norms have a strong and significant positive effect on purchase intention, while food waste awareness of consequences also contributes significantly. Perceived behavioral control, however does not significantly influence purchase intention. Conclusion: These findings suggest that psychological and moral factors play a critical role encouraging consumers to purchase suboptimal food and reduce food waste. The study provides important implications for marketers, policymakers, and sustainability campaigns aimed at promoting sustainable consumption behavior.
subject: Articles
  topic: section
subject: Suboptimal Food
  topic: keywords
subject: Purchase Intention
  topic: keywords
subject: Theory of Planned Behavior
  topic: keywords
subject: Value-belief-norm
  topic: keywords
subject: Food Waste
  topic: keywords
creator: Yuliasih Puji Rahayu Hardy
creator: Mas Wahyu Wibowo
rights: Copyright (c) 2026 Journal of Sustainable Economic and Business https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-30
publication date: 2026-01-30
starting page: 51
ending page: 61
doi: 10.70550/joseb.v3i1.324

Competitive Strategy Formulation for Market Share Growth and Business Sustainability: A Case Study of PT. Mensa
type: item
description: Objectives: This study addresses the limited market penetration of PT. Mensa’s Animal Nutrition and Health (ANH) division in Indonesia’s feed-additive distribution market and aims to formulate prioritized competitive strategies to expand market share while strengthening business sustainability. Methodology: A mixed-method approach uses both qualitative interviews with internal managers, sales teams, customers, and expert principals, along with a quantitative analysis of existing data like company sales reports and industry publications. The strategy tools used one after another are Resource-Based View (RBV), Porter’s Five Forces, SWOT , TOWS matrix, and the Quantitative Strategic Planning Matrix (QSPM). Findings: Sustainable advantages derive from supply chain integration, organic portfolios, and formula locking services. High trust and service requirements create significant entry barriers for new competitors. Evaluation reveals a strong internal position with a 3.00 IFAS score and moderate external responsiveness with a 2.75 EFAS score. The Quantitative Strategic Planning Matrix identifies the Total Solution and Technical Intimacy strategy as the optimal choice with a 6.2 attractiveness score. Conclusion: This study identifies market stagnation and risk within the ANH Division due to concentrated sales sources. The research recommends the Total Solution and Technical Intimacy strategy to drive growth through vertical and horizontal integration. This approach builds loyalty in medium and small scale feed mills while enhancing farmer efficiency and supporting Sustainable Development Goals. The resulting framework directs the division toward a 20 percent market share by 2030 to ensure long term business sustainability.
subject: Articles
  topic: section
subject: Competitive Strategy
  topic: keywords
subject: RBV
  topic: keywords
subject: Porter Five Forces
  topic: keywords
subject: SWOT
  topic: keywords
subject: TOWS
  topic: keywords
subject: QSPM
  topic: keywords
creator: Eko Susanto
creator: Janfry Sihite
rights: Copyright (c) 2026 Journal of Sustainable Economic and Business https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-30
publication date: 2026-01-30
starting page: 158
ending page: 169
doi: 10.70550/joseb.v3i1.321

Green Lifestyle, Green Promotion, and Demographic Characteristics on Green Housing Purchase Intention
type: item
description: Objectives: This study aims to examine the effects of Green Lifestyle, Green Promotion, and Demographic Characteristics on Green Purchase Intention, with Green Trust as a mediating variable, in the context of green housing projects developed by Perum Perumnas in West Java, Indonesia. Methodology: This research employs a quantitative approach using a survey method, with data collected from consumers who have an interest in purchasing green housing developed by Perumnas. The collected data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to evaluate both direct and mediating relationships among the research variables. Finding: The results indicate that Green Promotion has a positive and significant effect on Green Trust and Green Purchase Intention. Green Trust also has a significant effect on Green Purchase Intention. Demographic Characteristics are found to have a significant effect on Green Purchase Intentionbut do not significantly influence Green Trust. Meanwhile, Green Lifestyle does not have a significant effect on either Green Trust or Green Purchase Intention. Mediation analysis shows that Green Trust only mediates the relationship between Green Promotion and Green Purchase Intention. Conclusion: This study concludes that in high-involvement purchasing decisions such as green housing, Green Promotion and Green Trust play a more critical role in shaping Green Purchase Intentionthan Green Lifestyle or Demographic Characteristics.
subject: Articles
  topic: section
subject: Green Lifestyle
  topic: keywords
subject: Green Promotion
  topic: keywords
subject: Demographic Characteristics
  topic: keywords
subject: Green Trust
  topic: keywords
subject: Green Purchase Intention
  topic: keywords
creator: Nandi Wardana
creator: Aldina Shiratina
rights: Copyright (c) 2026 Journal of Sustainable Economic and Business https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-30
publication date: 2026-01-30
starting page: 104
ending page: 116
doi: 10.70550/joseb.v3i1.320

https://journal.arepublisher.com/index.php/joseb/article/view/319
type: item
title: The Influence of Green Awareness and Green Perceived Value on Green Purchase Intention at Coffee Shops in DKI Jakarta with Green Trust as a Mediating Variable in the Perspective of Sustainable Business
description: Objectives: This study aims to analyze the influence of green awareness and green perceived value on green purchase intention among coffee shop consumers in DKI Jakarta, while exploring the mediating role of green trust. Methodology: A descriptive quantitative approach was employed, involving 200 respondents selected through probability sampling using a cluster sampling technique. Data analysis was conducted using Structural Equation Modeling (SEM) based on Smart-PLS to test the hypotheses and mediating effects. Finding: The results indicate that green awareness and green perceived value have a positive and significant impact on both green purchase intention and green trust. Furthermore, green trust significantly influences green purchase intention and effectively mediates the relationship between green awareness and green perceived value toward consumers' purchase intentions. Conclusion: These findings underscore that green trust is a pivotal factor in strengthening green purchase intention. Consequently, coffee shop businesses in DKI Jakarta are advised to consistently enhance education and communication regarding eco-friendly practices to solidify consumer trust and intention to purchase green products.
subject: Articles
  topic: section
subject: Green Awareness
  topic: keywords
subject: Green Perceived Value
  topic: keywords
subject: Green Trust
  topic: keywords
subject: Green Purchase Intention
  topic: keywords
subject: Coffee Shop
  topic: keywords
subject: Smart-PLS
  topic: keywords
creator: Ozzamma Syahputra
creator: Aldina Shiratina
rights: Copyright (c) 2026 Journal of Sustainable Economic and Business https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-31
publication date: 2026-01-31
starting page: 39
ending page: 50
doi: 10.70550/joseb.v3i1.319

Enhancing Non-Medical Patient Experience Through Omnichannel Service Design in a Digitalizing Hospital Contact Center
type: item
description: Objectives: This research explores the non-clinical customer experience (CX) within the contact center of a premium private hospital. It aims to design a model for enhancement by leveraging service design and digital integration to minimize inconsistencies across different communication channels. Methodology: Utilizing a qualitative, interpretivist methodology, the study involved observing contact center processes and conducting semi-structured interviews with internal stakeholders and patients. Thematic analysis was employed to uncover patterns in experiences, pinpoint key obstacles, and identify areas for enhancement. Finding: The study found that patient experiences were negatively impacted by long wait times, unanswered calls, and disjointed digital communication platforms. Trust and perceptions of professionalism were strongly influenced by the responsiveness and empathy demonstrated by contact center agents. The research introduces an integrated “one-door” omnichannel approach, utilizing tools such as customer journey mapping and service blueprinting, and recommends solutions like call-back services and instant messaging chatbots. Conclusion: By aligning human-centered service design with an omnichannel framework, healthcare providers can foster a more cohesive and sustainable non-clinical CX. This integration helps reduce service fragmentation, ensures consistent responses, and strengthens the contact center’s role as a pivotal patient engagement point.
subject: Articles
  topic: section
subject: Customer Experience
  topic: keywords
subject: Service Design
  topic: keywords
subject: Omnichannel Communication
  topic: keywords
subject: Healthcare Contact Center
  topic: keywords
subject: Digital Service Integration
  topic: keywords
creator: Elza Zuriawan
creator: Catur Widayati
rights: Copyright (c) 2026 Journal of Sustainable Economic and Business https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-30
publication date: 2026-01-30
starting page: 93
ending page: 103
doi: 10.70550/joseb.v3i1.318

Decarbonization Strategy and Sustainable Competitive Advantage: Multi-Criteria Analysis and Transformation Roadmap for PT. SET
type: item
description: Objectives: This study aims to formulate an effective decarbonization strategy and roadmap for PT. SET in responding to global regulatory pressures, specifically related to reducing the Carbon Intensity Indicator (CII) for its fleet. The research focus is to identify the most feasible strategic options to improve the CII Rating to level B within 2-3 years. Methodology: The research uses an explanatory sequential mixed methods approach with a single case study design. Data was collected through in-depth interviews, discussions, Focus Group Discussions (FGD) with management, and documentation studies. Analysis was conducted sequentially using the PESTEL framework, Porter's Five Forces, SWOT, Gap Analysis, Fishbone Diagram, and Multi-Criteria Decision Analysis (MCDA) to evaluate decarbonization solution options. Finding: The research results indicate that two of SET's four main vessels (Sinar MDLK and Sinar MSL) are at risk of reaching CII Rating E by 2025. The MCDA analysis ranked Voyage Optimization & Voyage Management System (VMS) as the best option (score 4.80) due to its direct impact on fuel savings (10–20%), fast payback period (<1 year), and its function as a digital foundation for long-term transformation. Conclusion: Strategic recommendations include VMS implementation, an exit strategy for old vessels, and acquisition of second-hand vessels that are already digitalized. The 2026–2030 decarbonization roadmap is designed in five phases not only to achieve the target CII Rating B by 2028 and ensure compliance but further to transform regulatory pressure into a foundation for sustainable competitive advantage, with digital transformation as its main driver.
subject: Articles
  topic: section
subject: Decarbonization
  topic: keywords
subject: CII Rating
  topic: keywords
subject: Sustainable Competitive Advantage
  topic: keywords
subject: MCDA
  topic: keywords
subject: VMS
  topic: keywords
creator: Yuli Purwanto
creator: Agustinus HD Purwanto
rights: Copyright (c) 2026 Journal of Sustainable Economic and Business https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-31
publication date: 2026-01-31
starting page: 1
ending page: 13
doi: 10.70550/joseb.v3i1.317

Analysis of Consumer Intention to Resist Electric Motorcycles Product Purchase : an Innovation Resistance Theory Approach
type: item
description: Objectives: Electric motorcycles have been promoted as a sustainable transportation solution; however, consumer adoption in Indonesia remains relatively limited, indicating the existence of resistance toward this innovation. This study aims to analyze the factors influencing consumers’ intention to resist electric motorcycle product purchase using the Innovation Resistance Theory (IRT) approach. Methodology: This research adopts a quantitative research approach using a survey method. Data were collected through an online questionnaire from 221 respondents selected using purposive sampling, consisting of individuals aged 18–56 years who reside or work in Jabodetabek and Yogyakarta and are familiar with electric motorcycles. The collected data were analyzed using PLS-SEM with SmartPLS 4.1.1.4 software to examine the relationships among the innovation resistance variables. Finding: The results reveal that usage barrier, value barrier, tradition barrier, and image barrier have a positive and significant effect on consumers’ intention to resist electric motorcycle product purchase, while risk barrier does not show a significant effect. Among all barriers, tradition barrier is identified as the most dominant factor contributing to consumer resistance. Conclusion: Consumer resistance toward electric motorcycle product purchase in Indonesia is mainly driven by behavioral, value-related, and perceptual barriers rather than perceived risk. The dominance of tradition barrier highlights the strong influence of habitual reliance on conventional motorcycles, indicating that efforts to accelerate adoption should prioritize behavior change strategies, value enhancement, and image improvement rather than focusing solely on technical aspects.
subject: Articles
  topic: section
subject: Innovation Resistance Theory
  topic: keywords
subject: Electric Motorcycles
  topic: keywords
subject: Consumer Resistance
  topic: keywords
subject: Purchase Intention
  topic: keywords
subject: PLS-SEM
  topic: keywords
creator: Nenty Damayanti
creator: Adi Nurmahdi
rights: Copyright (c) 2026 Journal of Sustainable Economic and Business https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-30
publication date: 2026-01-30
starting page: 14
ending page: 25
doi: 10.70550/joseb.v3i1.316

Building Customer Loyalty through Relationship Quality
type: item
description: Objectives: This study aims to examine the effects of relationship quality dimensions, namely customer satisfaction, trust, and commitment, on customer loyalty in a Business-to-Business (B2B) context within the manufacturing industry at PT Indonesia Steel Tube Works (ISTW). Methodology: This research employs a quantitative approach using a survey method, with data collected from 119 B2B customers of PT ISTW who are directly involved in purchasing decision-making processes. Finding: The results show that customer satisfaction and trust do not have a significant direct effect on customer loyalty, indicating that in mature B2B relationships these variables primarily function as basic relational prerequisites rather than key drivers of loyalty. Conversely, commitment has a positive and significant effect on customer loyalty, highlighting the importance of relational attachment and a long-term orientation in sustaining B2B partnerships. Conclusion: This study concludes that commitment represents the primary determinant of customer loyalty in B2B manufacturing relationships.
subject: Articles
  topic: section
subject: Manufacturing Industry
  topic: keywords
subject: B2B
  topic: keywords
subject: Relationship Quality
  topic: keywords
subject: Customer Loyalty
  topic: keywords
creator: Andhika Hendrianto
creator: Mas Wahyu Wibowo
rights: Copyright (c) 2026 Journal of Sustainable Economic and Business https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-31
publication date: 2026-01-31
starting page: 26
ending page: 38
doi: 10.70550/joseb.v3i1.314

Analysis the Influence of Liquidity, Solvency Activity and Profitability on Profit Growth
type: item
description: Objectives: The aim of this research is to reveal that agricultural sector plays a crucial role in strengthening Indonesia's economic stability and ensuring food security. Despite this, profit growth in companies within this sector showed variability during the 2019–2023 period. Methodology: This study investigates the influence of the Current Ratio, Debt to Equity Ratio, Total Asset Turnover, and Return on Assets on profit growth. Employing a causal research design, the study population comprised 46 agricultural companies. Fifteen companies were purposively selected as samples. Data analysis was performed using panel data regression through Eviews 13 software. Findings: The findings reveal that the Current Ratio and Total Asset Turnover do not have a significant impact on profit growth, whereas the Debt to Equity Ratio and Return on Assets positively and significantly affect profit growth. These results are intended to provide guidance for companies and investors in formulating financial strategies that promote sustainable profit growth in the agricultural sector. Conclusion: The empirical results reveal that CR and TATO do not exert a significant influence on profit growth, while both DER and ROA have a positive and measurable effect. These findings underscore the strategic importance of managing leverage and asset profitability, particularly through optimizing their performance.
subject: Articles
  topic: section
subject: Current Ratio
  topic: keywords
subject: Debt to Equity Ratio
  topic: keywords
subject: Total Asset Turnover
  topic: keywords
subject: Return on Asset
  topic: keywords
subject: Profit Growth
  topic: keywords
creator: Mayong Prastyo
creator: Sri Marti Pramudena
rights: Copyright (c) 2025 Journal of Sustainable Economic and Business https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-26
publication date: 2025-09-26
starting page: 435
ending page: 446
doi: 10.70550/joseb.v2i4.165

The Influence of Green Packaging and Green Products on Purchase Decisions with Brand Image as Mediation
type: item
description: Objectives: The aim of this research is to find out the environmental issues which have become a global concern as they directly affect human survival. One of the triggering factors is the lack of effective plastic waste management. This study was designed to test and analyze the impact of green packaging and green products on purchase decisions, with brand image acting as a mediating variable. Methodology: A sample of 120 respondents was obtained from the millennial population in Jabodetabek through purposive sampling technique and calculation using Hair's formula. Quantitative methods were applied in this study, with data analysis using an alternative SEM approach, namely Partial Least Square (PLS), and processed with the Smart PLS 3.0 application. Findings: The findings reveal that Green Packaging significantly enhances Brand Image, confirming Rahmawati & Azizah’s (2022) assertion that eco-friendly, recyclable packaging appeals to consumers concerned with waste reduction. Conclusion: This study proves that green packaging, green product and brand image have a positive and significant effect on purchase decision. Brand image is unable to mediate green packaging on purchase decision. Brand image is able to partially mediate green product on purchase decision.
subject: Articles
  topic: section
subject: Green Packaging
  topic: keywords
subject: Green Product
  topic: keywords
subject: Purchase Decision
  topic: keywords
subject: Brand Image
  topic: keywords
creator: Devyra Nabila
creator: Dudi Permana
rights: Copyright (c) 2025 Journal of Sustainable Economic and Business https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-26
publication date: 2025-09-26
starting page: 447
ending page: 460
doi: 10.70550/joseb.v2i4.164

Research Trends on the Sustainability of Renewable Electricity in Scopus Indexed Journals: from Research Design to Data Analysis
type: item
description: Objectives: Sustainable electrical energy is electrical energy generated from natural resources that can be continuously renewed and used continuously. This study analyzes the content of several articles published in Scopus-indexed journals between 2022 and 2025 with sustainable renewable electricity as the main focus of the research. Methodology: Adheres to the principle of content analysis, which is focused on the findings of various studies that have been published in scientific journals indexed by Scopus. Findings: Current studies have found that in the last three years, the number of publications focused on renewable electrical energy has increased. Among such publications, the most dominant research designed was quantitative. Questionnaires and trend percentages in series are the most commonly used data analysis instruments and methods. Conclusion: In connection with the findings of this study, several recommendations have been proposed for future research that support renewable electrical energy research. Some of these recommendations include increasing the diversity of research types and choosing more appropriate data analysis techniques.
subject: Articles
  topic: section
subject: Renewable Energy
  topic: keywords
subject: Electrical Energy
  topic: keywords
subject: Energy Ef iciency
  topic: keywords
subject: Sustainability of Electrical Energy
  topic: keywords
creator: Aris Setiawan
creator: Didik J Rachbini
creator: Sugiyono Sugiyono
creator: Yanto Ramli
rights: Copyright (c) 2025 Journal of Sustainable Economic and Business https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-21
publication date: 2025-09-21
starting page: 374
ending page: 388
doi: 10.70550/joseb.v2i4.147

Trend of Fraud Prevention Researches in Science and Technology Index (SINTA): From Research Design to Analysis
type: item
description: Objectives: This study intends to examine research publications on fraud prevention that are indexed in Scopus and cataloged in the Science and Technology Index (SINTA). Methodology: This research employs an approach that analyzes the content of diverse published studies. Data were obtained by content analysis of articles pertaining to fraud prevention. There are 66 articles indexed in Scopus spanning from Quartile 1 to Quartile 4, sourced from SINTA. Finding: This study revealed a substantial rise in the publication of papers on fraud prevention in Indonesia since 2015, culminating in 2024. The majority of the study forty-six out of sixty-six articles takes a quantitative approach, with SEM-PLS being the most commonly used data analysis tool. The most commonly used data collection instrument is the survey. Qualitative and mixed methods approaches are still rarely used. Qualitative research typically employs the Miles and Huberman data analysis model, which comprises data reduction, data presentation, and conclusion formulation. These findings provide a comprehensive overview of the direction and methodology of research on fraud prevention in Indonesia. Conclusion: This research concludes that the academic world's attention to fraud prevention in Indonesia continues to increase, but the methodological approaches used are still dominated by quantitative methods. The minimal use of qualitative and mixed methods indicates an opportunity for deeper exploration of behavioral and contextual aspects in fraud prevention. This finding serves as the basis for the development of further research that is more diverse and in-depth in its analytical approach.
subject: Articles
  topic: section
subject: Fraud Prevention
  topic: keywords
subject: Good Corporate Governance
  topic: keywords
subject: Data Analysis
  topic: keywords
subject: Scopus
  topic: keywords
subject: SINTA
  topic: keywords
creator: Alvin Surya Widiantara
creator: Setyo Riyanto
creator: Sugeng Santoso
creator: Yanto Ramli
rights: Copyright (c) 2025 Journal of Sustainable Economic and Business https://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-22
publication date: 2025-07-22
starting page: 295
ending page: 305
doi: 10.70550/joseb.v2i3.117

Human Capital Sustainability Leadership Driving Job Performance through Work Behaviors
type: item
description: Objectives: This systematic literature review examines how Human Capital Sustainability Leadership (HCSL) influences job performance through key work behaviors. The study aims to establish a comprehensive theoretical foundation by analyzing the relationships between HCSL components (ethical, sustainable, mindful, and servant leadership) and job performance, with innovative work behavior, knowledge sharing behavior, and employee work engagement as potential mediators. Methodology: A systematic literature review was conducted to analyze and synthesize conceptual frameworks and empirical findings from existing scholarly literature. The review examined definitions, measurement scales, and empirical evidence concerning the interrelationships among HCSL, work behaviors, and job performance. Finding: The reviewed literature consistently demonstrates that HCSL components positively and significantly influence innovative work behavior, knowledge sharing behavior, and employee work engagement. These three work behaviors, in turn, serve as positive predictors of job performance. Various theoretical perspectives support these observed linkages across multiple empirical studies. Conclusion: This review consolidates evidence establishing HCSL as a crucial driver of job performance, with innovative work behavior, knowledge sharing behavior, and employee work engagement acting as significant intervening variables. The findings provide a robust theoretical foundation for future empirical research on integrated models of sustainable leadership and organizational performance.
subject: Articles
  topic: section
subject: Human Capital Sustainability Leadership
  topic: keywords
subject: Job Performance
  topic: keywords
subject: Innovative Work Behavior
  topic: keywords
subject: Knowledge Sharing Behavior
  topic: keywords
subject: Employee Work Engagement
  topic: keywords
creator: Irfan Syahkuala
creator: Veithzal Rivai
creator: Kasmir Kasmir
creator: Farida Elmi
rights: Copyright (c) 2025 Journal of Sustainable Economic and Business https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-21
publication date: 2025-09-21
starting page: 389
ending page: 399
doi: 10.70550/joseb.v2i4.116

Consumer Buying Behaviour towards Organic Food Products: A Systematic Literature Review
type: item
description: Objectives: The purpose of the study is to comprehend the determinants affecting consumer purchasing behaviour towards organic food items due to the growing demand for safe, healthy and green food options. Owning to rising awareness, still there exists a large gap between intention and actual purchase behaviour. Methodology: The study adopted a systematic literature review framework, following the PRISMA protocol for transparency and reproducibility. The articles were accessed from Scopus and Web of Science databases through explicit search strings. Following inclusion and exclusion filters such as removing duplicates, non-English articles, book chapters, and outdated publications – 56 research articles appearing between 2014 and 2024 were shortlisted for review. Five broad categories of factors shaping organic food purchasing behaviour were noted by the review: attitude and perception, concern for health, concern for the environment, price and trust and certification. Findings: Even when consumers indicate positive attitudes and health or environmental motivation for organic food, actual purchase is hampered by price sensitivity, mistrust of certification and availability limitations, among others to produce the intention-behaviour gap. Conclusion: The results can help practitioners and marketers in responding to concerns of consumers by paying attention to enhancing product trust, lowering price barriers, and increasing product availability. The findings can help in more effective strategy formulation for organic food consumption promotion.
subject: Articles
  topic: section
subject: Organic Food
  topic: keywords
subject: Systematic Literature Review
  topic: keywords
subject: Attitude
  topic: keywords
subject: Health and Environment etc
  topic: keywords
creator: Ashwini M Jamuni
creator: Mahadevi Shivanand Halijol
rights: Copyright (c) 2025 Journal of Sustainable Economic and Business https://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-22
publication date: 2025-07-22
starting page: 243
ending page: 258
doi: 10.70550/joseb.v2i3.115

FOMO Moderating Sport Event Tourism, Destination Image, Social Media Marketing Gen Z's Interest invisiting Motogp Mandalika
type: item
description: Objectives: This study aims to determine and analyse the role of fear of missing out (FOMO) as a moderating variable influencing the impact of sport event tourism, destination image, and social media marketing on the interest of Gen Z tourists and their desire to watch MotoGP. Methodology: The method employed in this study was a survey sample. The population in this study consisted of 110 Gen Z tourists aged 17–25 who wanted to watch Motogp. Purposive sampling was used as the sampling technique. Smartpls was utilised as the analytical tool. Finding: The results indicate that sport event tourism has a positive and significant influence on visit intention. It also shows that destination image has a positive and significant influence on visit interest. Social media marketing has a positive and significant influence on visit interest. FOMO strengthens the influence of sport event tourism on visit intention. FOMO weakens the influence of destination image on visit interest. It also strengthens the influence of social media marketing on visit desire to visit. Conclusion: This study demonstrates that sport event tourism, destination image, and social media marketing influence the intention to visit. On the other hand, FOMO can strengthen or weaken a tourist's decision to visit the Mandalika Motogp event.
subject: Articles
  topic: section
subject: Destination Image
  topic: keywords
subject: FoMO (Fear of Missing Out)
  topic: keywords
subject: Visit Intention
  topic: keywords
subject: Social Media Marketing
  topic: keywords
subject: Sport Event Tourism
  topic: keywords
creator: Baiq Novrinda Dwi Rahayu
creator: Lalu Muhammad Furqan
creator: Didy Ika Supryadi
rights: Copyright (c) 2025 Journal of Sustainable Economic and Business https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-21
publication date: 2025-09-21
starting page: 363
ending page: 373
doi: 10.70550/joseb.v2i4.114

Innovation In The Development Of Narmada Park Tourism As A Buffer For The Mandalika Special Economic Area
type: item
description: Objectives: This study aims to analyze innovation in the development of Narmada Park tourism as a buffer for the Mandalika Special Economic Zone. Specifically, this study examines the service innovation model (new service concept, new client interface, new service delivery system, and new technological option) and the obstacles and supporters faced by stakeholders in the development of Narmada Park tourism. Methodology: This study uses a qualitative descriptive approach by utilizing the Den Hertog service innovation model theory. Data credibility is ensured through triangulation with an interactive process involving data collection, data reduction, data presentation and drawing conclusions. Finding: This study reveals that Narmada Park has innovated in the concept of new services in the form of organizing cultural events in the form of dance performances, gendang belek, kecak dance, gamelan, and peresean pepadu. From the innovation of the new client interface, it utilizes social media such as Facebook, Instagram, and TikTok to build relationships with visitors. In the innovation of the new service delivery system, it uses a local tour guide that has been updated and is professional. And innovation in technology options is seen in security updates by providing CCTV and free wifi. Support comes from various parties such as local governments, travel agents and the media for the development of Narmada Park. Conclusion: Innovation in service concept has an impact on increasing the number of tourist visits. To continue to maintain and increase visits, Narmada Park needs to increase the frequency of event activities carried out, collaborate with several influencers in promotions, improve service quality, and increase the use of technology. Several important innovations to be carried out in the form of updates to self-check-in facilities, special applications for Narmada Park, and QR codes that display statue information have not been realized because the procurement costs …
subject: Articles
  topic: section
subject: Innovation
  topic: keywords
subject: Narmada Park
  topic: keywords
subject: Tourism Development
  topic: keywords
subject: Mandalika Special Economic Zone
  topic: keywords
creator: Najwa Ayuni Farhan
creator: Lalu Muhammad Furqan
creator: Didy Ika Supryadi
rights: Copyright (c) 2025 Journal of Sustainable Economic and Business https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-21
publication date: 2025-09-21
starting page: 352
ending page: 362
doi: 10.70550/joseb.v2i4.110

The Effect of Live Streaming and Product Belief on Online Purchase Intention of Men's Skincare Products
type: item
description: Objectives: This study aims examine the role of income level as a moderating variable in the effect of live streaming and product belief on online purchase intention of men's skincare on the TikTok application. Methodology: This type of research is causal associative. The method used in this research is a survey sample. The population in this study were all young male consumers with an age range of 17-38 years. The sampling technique used purposive sampling. The analytical tool used is SmartPLS. Finding: The results showed that live streaming and product belief have a positive and significant influence on online purchase intention. This shows that the more interesting and interactive the live streaming content presented, as well as the higher consumer confidence in the products offered, the greater the consumer's interest in making online purchases. In addition, this study also proves that income level is able to act as a moderating variable that strengthens the influence between live streaming and product belief on online purchase intention. Conclusion: This study concludes that Live Streaming and Product Belief have a positive and significant influence on Online Purchase Intention. Live streaming has a stronger influence on consumers with lower income levels (< Rp. 3,000,000), while product belief has a stronger influence on consumers with higher income levels (> Rp. 3,000,000).
subject: Articles
  topic: section
subject: Online Purchase Intention
  topic: keywords
subject: Live Streaming
  topic: keywords
subject: Product Belief
  topic: keywords
creator: Nuzul Hidayat
creator: Sulhaini Sulhaini
creator: Baiq Handayani Rinuastuti
rights: Copyright (c) 2025 Journal of Sustainable Economic and Business https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-21
publication date: 2025-09-21
starting page: 411
ending page: 421
doi: 10.70550/joseb.v2i4.109

The Role of Purchase Intention in Mediating Content Marketing and E-Wom on Product Purchase Decision
type: item
description: Objectives: This study aims to analyze the role of Purchase Intention as a mediating variable in the relationship between Content Marketing and Electronic Word of Mouth (E-WOM) on Purchase Decisions for Bata shoe products in Denpasar. Methodology: This study uses a quantitative method with a population of individuals who have seen marketing content or Bata shoe advertisements in Denpasar. A sample of 100 respondents was selected using a purposive sampling technique, referring to the Hair formula. Data analysis was carried out using SEM-PLS (Structural Equation Modeling - Partial Least Square). Finding: The results of this study indicate that content marketing has a positive and significant effect on purchasing decisions. Content marketing has a positive but insignificant effect on purchasing intention. E-WOM has a positive but insignificant effect on purchasing decisions. E-WOM has a positive and significant effect on purchasing intention. Purchasing intention has a positive and significant effect on purchasing decisions. Content marketing has a positive and insignificant effect on purchasing decisions through purchasing intention. Purchasing intention does not mediate (unmediated). E-WOM has a positive and significant effect on purchasing decisions through purchasing intention. Purchasing intention mediates fully (full mediation). Conclusion: Improving Content Marketing, E-WOM, and Purchase Intention strategies consistently and interactively can increase the Purchase Decision of Bata shoe products. Especially, Purchase Intention has an important role as a full mediator in the influence of E-WOM on purchasing decisions.
subject: Articles
  topic: section
subject: Purchase Decisions
  topic: keywords
subject: Content Marketing
  topic: keywords
subject: Electronic Word of Mouth
  topic: keywords
subject: Repurchase Intention
  topic: keywords
creator: Ida Bagus Udayana Putra
creator: Made Setini
creator: Genijayendra Sahya Amertha
creator: Faizan Ul-Haq
rights: Copyright (c) 2025 Journal of Sustainable Economic and Business https://creativecommons.org/licenses/by-sa/4.0
date: 2025-04-21
publication date: 2025-04-21
starting page: 210
ending page: 220
doi: 10.70550/joseb.v2i2.102

The Strategy for Developing Green Human Capital and Organizational Culture to Support Corporate Sustainability
type: item
description: Objectives: Corporate sustainability is a major challenge in the healthcare sector, especially in managing human resources and Organization Culture that supports sustainability strategies. PT Bundamedik Tbk faces challenges in ensuring that the sustainability strategies implemented can be sustainable in the long term. Therefore, this study aims to analyze the development strategy of Green Human Capital and Organization Culture in supporting Corporate Sustainability at PT Bundamedik Tbk, as well as exploring how companies can integrate sustainability principles into human resource management and Organization Culture. Methodology: This study is using qualitative approach with a case study method. Data were collected through in-depth interviews with key informants consisting of top management, department heads, and employees directly involved in the implementation of sustainability programs. In addition, observations were made in the work environment and analysis of company documents, including HR policies, sustainability reports, and standard operating procedures related to sustainability. Finding: The results of the study show that PT Bundamedik Tbk has implemented the Green Human Capital strategy through various initiatives, including environmentally-based recruitment, systematic sustainability training, a reward system for employees who contribute to green programs, and employee involvement in various environmental initiatives such as waste management and energy efficiency. In Conclusion: The success of this strategy depends on consistency in policy implementation, active involvement from all levels of the organization, and leadership support in driving sustainability. The results of this study provide recommendations for PT Bundamedik Tbk to improve the effectiveness of sustainability strategies through increasing HR capacity, integrating sustainability into HR policies, and optimizing budgets for green initiatives. These findings can also be a reference for other…
subject: Articles
  topic: section
subject: Green Human Capital
  topic: keywords
subject: Organizational Culture
  topic: keywords
subject: Corporate Sustainability
  topic: keywords
subject: NVivo
  topic: keywords
subject: Case study
  topic: keywords
creator: Bambang Hilton Hari P
creator: Lenny Christina Nawangsari
rights: Copyright (c) 2025 Journal of Sustainable Economic and Business https://creativecommons.org/licenses/by-sa/4.0
date: 2025-09-21
publication date: 2025-09-21
starting page: 400
ending page: 410
doi: 10.70550/joseb.v2i4.98