Conceptualizing of Green Products on Sustainability Green Repurchase Intention Beauty Products in The Premium Market
DOI:
https://doi.org/10.70550/joseb.v2i2.54Keywords:
Environmental Concern, Sustainability Green Repurchase Intention, Green Trust, Social Influence, Green PriceAbstract
Objectives: This research aims to analyze the influence of Environmental Concern, Green Trust, Green Price on Sustainability Green Repurchase Intention moderated by Social on L'occitane Products in JABODETABEK - Indonesia.
Methodology: The data collection technique is in the form of a questionnaire using an ordinal scale. This research was conducted on 200 L'occitane product users using a quantitative descriptive approach and hypothesis testing. The sampling technique uses random sampling techniques, with data analysis using the Structural Equation Method (Partial least square).
Finding: An interesting finding from this research is that Green Price has no effect on Sustainability Green Repurchase Intention among consumers of L'occitane Products in Indonesia, meaning that the level of high or low product prices does not influence high or low sustainability green repurchase intention. Consumers don't mind this, in their minds, green products are imprinted in the minds of L'occitane product users in JABODETABEK - Indonesia.
Conclusion: The research results show that Environment Concern has a significant positive effect on Sustainability Green Repurchase Intention, Green Positioning has a significant positive effect on Sustainability Green Repurchase Intention, Green Trust has a significant positive effect on Sustainability Green Repurchase Intention, Social Influence is able to moderate all influences of Green Trust on Sustainability Green Repurchase Intention
Downloads
References
Alhally, A. (2020). The Influence of Concern, Knowledge, Attitude, Government Initiative, Peer Pressure and Spirituality on Intention to Purchase Environmentally Friendly Products in Banjarmasin.At-Tadbir: scientific journal of management, 4(2), 130-142.
Al-Kumaim, NH, Shabbir, MS, Alfarisi, S., Hassan, SH, Alhazmi, AK, Hishan, SS, ... & Abu Al-Rejal, HM (2021). Fostering a Clean and Sustainable Environment through Green Product Purchasing Behavior: Insights from Malaysian Consumers' Perspective. Sustainability, 13(22), 12585, 1-17.
Ansu-Mensah, P. (2021). Green product awareness effect on green repurchase intentions of university students': an emerging market's perspective. Future Business Journal, 7(1), 1-13.
Antonius, F. (2018). The Influence of Green Perceived Value, Green Perceived Risk, Green Consumer Confusion, Green Trust, Consumer Guilt, Self Monitoring, Pride and Perceived Consumer Effectiveness on Green Purchase Intention (Case of Starbucks Jakarta). Journal of Business Management and Entrepreneurship, 2(4), 106-111.
Amin, S., & Tarun, MT (2020). Effect of consumption values on customers' green repurchase intention: a mediating role of green trust. Social Responsibility Journal, 1-17.
Chairy, C., & Alam, MEN (2019). The influence of environmental concern, green perceived knowledge, and green trust on green repurchase intention. Journal of Management (Electronic Edition), 10(2), 131-145.
Febriani, S. (2019). The Influence of Green Marketing Mix on Green Product Purchase Intention on Innisfree Products in Jakarta with Consumer's Attitude as a Mediating Variable. Journal of Business Management and Entrepreneurship, 3(1), 49-60.
Hair, J.F., Hult, G.T.M., Ringle, C.M., & Sarstedt, M. (2022). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (3e). Thousand Oaks: Sages.
Kamalanon, P., Chen, J.S., & Le, TTY (2022). “Why Do We Buy Green Products?” An Extended Theory of the Planned Behavior Model for Green Product Purchase Behavior. Sustainability, 14(2), 689.
Kubrowati, I., DH, AF, & Yulianto, E. (2017). The Influence of Green Perceived Value, Green Perceived Risk and Green Trust on Green Purchase Intentions (Survey on Visitors. the. body. shop at Mall Olympic Garden Malang (Doctoral dissertation, Brawijaya University), 84-93.
Kotler, P., Keller, K, L., Brady, M., Goodman, M., & Hansen, T. (2019). Marketing Management. United Kingdom: Pearson.
Mahmoud, T.O. (2018). Impact of green marketing mix on repurchase intention. International Journal of Advanced and applied sciences, 5(2), 127-135.
Munamba, R., & Nuangjamnong, C. (2021). The Impact of Green Marketing Mix and Attitude towards the Green Purchase Intention among Generation and Consumers in Bangkok. Available at SSRN 3968444., 1-19.
Nurmayanti, S., & Rubiyanti, RN (2020). The Influence of Green Advertising and Environmental Concern on Green Purchase Intention on Aqua Life Products (followers Instagram@ sehataqua). eProceedings of Management, 7(3), 6437-6446.
Pradnyadewi, NLPM, & Warmika, IGK (2019). The Role of Green Trust in Mediating the Influence of Green Perceived Value on Green Purchase Intentions. E-Journal of Management, 8(5), 2753-2780.
Riptiono, S., & Yuntafi'ah, L. (2021). Attitude Toward Green Product as a Mediator Between Environmental Concern, Green Brand Knowledge and Green Purchase Intention. Journal of Economics and Informatics Engineering, 9(2), 51-61.
Sandi, A., Sabarno, H., Aulia, NT, Amareta, N., & Munawar, F. (2021). Toward Green Purchase Intention in Eco-Friendly Products: The Role of Green Advertising Effectiveness, Green Perceived Value and Green Trust. Review of International Geographical Education Online, 11(8), 2464-2479.
Schiffman, L, G., & Wisenblit, J. (2019). Consumer Behavior. United Kingdom: Pearson.
Sinambela, EA, Azizah, EI, & Putra, AR (2022). The Effect of Green Product, Green Price, and Distribution Channel on The Intention to Repurchase Simple Face Wash. Journal of Business and Economics Research (JBE), 3(2), 156-162.
Sugiyono. (2020). Quantitative, Qualitative, R & D Research Methods. Bandung: Alfabeta.
Tarabieh, SMZA (2021). The impact of greenwash practices over green purchase intention: The mediating effects of green confusion, green perceived risk, and green trust. Management Science Letters, 11(2), 451-464.
Wiranto, A., & Adialita, T. (2020). The Influence of Green Product Knowledge, Green Trust and Perceived Price on Green Purchase Intention of Consumers of AMDK Aqua Brand with 100% Recycled Bottles. Journal of Business Administration, 16(2), 174-184.
Yang, T., Wang, L., Wang, Z., & Kutel, Z. S. (2020). Chinese residents' environmental concerns and expectations of sending children to study abroad. PloS one, 15(9), 1-11. ility, 12(12), 5098.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Journal of Sustainable Economic and Business
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
