The Influence of Green Knowledge, Green Awareness and Green Packaging against the Purchase Decision of Aqua Life Drinking Bottle
DOI:
https://doi.org/10.70550/joseb.v1i2.10Keywords:
Green Knowledge, Green Awareness, Green Packaging, Purchase DecisionAbstract
Objectives: The objectives of this study is to test and analyze the effect of green knowledge, green awareness and green packaging on purchasing decisions for AQUA Life bottled drinking water (AMDK) products.
Methodology: The data in the study is to obtain 100 respondents who had bought AQUA Life bottled water products domiciled in JABODETABEK. The research design used is using a combination of explanatory, descriptive and quantitative research. Sample measurement in this study using purposive sampling technique. Data analysis uses an alternative method of structural equation modeling (SEM), namely partial least square (PLS) and uses SmartPLS 4.0. The first stage in this study is to test the validity of the questions of each variable along with their reliability. The second stage examines the relationship between green knowledge, green awareness and green packaging on purchasing decisions for AQUA Life bottled water products. The results of this study state that all hypotheses are found to have a positive and significant effect.
Finding: The current phenomenon that occurs is environmental pollution caused by plastic waste. Plastic waste is a major problem because it is difficult to decompose in the soil and takes a very long time.
Conclusion: : The results of this study concluded that Green Knowledge has a positive and significant effect on Purchasing Decisions, Green Awareness has a positive and significant effect on Purchasing Decisions whereby Green Packaging also has a positive and significant effect on Purchasing Decisions.
Downloads
References
Alamsyah, D.P., Mohammed H.A.A. (2018). Antecedents of green awareness for increased consumption of eco-friendly products. ASEAN Marketing Journal, x(2), 109-126
Anggraini, I., Imaningsih, E. S., & Wibowo, M. W. (2023). The Influence Of Environmental Consciousness, Environmental Concern, And Environmental Knowledge On Attitudes And Their Implications On Green Purchase Intention Of Eco-Friendly Homes. International Journal of Social and Management Studies, 4(2), 46-64.
Asadifard, M., Rahman, A. A., Aziz, Y. A., & Hashim, H. (2015). A review on tourist mall patronage determinants in Malaysia. International journal of innovation, management and technology, 6(3), 229.
Astini, Rina, Ishrat, Kehkashan, Ramli, Yanto, Tafiprios, Chong Kwong, Wing, and Ooi Chee, Keong. Nexus among Crypto Trading, Environmental Degradation, Economic Growth and Energy Usage: Analysis of Top 10 Cryptofriendly Asian Economies. International Journal of Energy Economics and Policy. Volume 13, Issue 5. pp. 339-347. DOI: https://doi.org/10.32479/ijeep.14545
Astini, Rina, Salim, Ansa Savad, Deitiana, Tita, and Ramli, Yanto. (2023). Fintech Growth in Asia: A Shift Towards a Net-Zero Carbon Economy. Przestrzeń Spoleczna (Social Space). Volume 23, No. 3. pp.123-148.
Cheung, D. K. K., Welford, R. J., & Hills, P. R. (2019). CSR And The Environment: Business Supply Chain Partnerships In Hong Kong And PRDR, China. Corporate Social Responsibility and Environmental Management, 16(5), 250-263.
Dangelico RM & Vocalelli D. (2017). Green Marketing: An Analysis Of Defnitions, Strategy Steps, And Tools Through A Systematic Review Of The Literature. Journal of Cleaner Production, 165, Pp. 1263-1279.
Ghozali, I. (2016). Application of Multivariate Analysis with the IBM SPSS 21 Program: Update PLS Regression.Semarang. https://doi.org/10.2307/1579941.
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017b). A primer on partial least squares structural equation modeling (PLS-SEM) (2nd ed.). Thousand Oaks: Sage
Hartono, Sri, Ramli, Yanto, Astini, Rina, Widayati, Catur, and Ali, Anees Janee. (2024). The Clinical Information System That Effects The Patients' Satisfaction Of The Healthcare Services. Jurnal Manajemen. Volume 28, No. 1. pp. 1-22. DOI: https://doi.org/10.24912/jm.v28i1.1463
Imaningsih, Erna Sofriana, Ramli, Yanto, Widayati, Catur, Hamdan, and Yusliza, Mohd Yusoff. (2023). The Influence of Egoistic Values, Biospheric Values, and Altruistic Values on Green Attitudes for Re-intention to Use Eco-Bag: Studies on Millennial Consumers. Przestrzeń Spoleczna (Social Space). Volume 23, No. 3. pp.123-148. pp. 357-376.
Jogiyanto HM. (2007). Behavioral Information Systems. Andi, Yogyakarta.
Joshi, A., Kale, S., Chandel, S., & Pal, D. (2015). Likert Scale: Explored and Explained. British Journal of Applied Science & Technology,7(4),396-403. https://doi.org/10.9734/bjast/2015/14975
Kotler P, Keller KL. 2009. Marketing Management Volume 2ed. 13. Erlangga Publisher.
Lai CKM & Cheng EWL. (2016). Green Purchase Behavior Of Undergraduate Students In Hong
Lestari, N. I. (2020). The Effect of Green Awareness on Purchasing Decisions for Environmentally Friendly Cosmetic Products for Generation Y Consumers. Journal of Vocational Economics, 3(1), 36-48.
Pujiastuti, E., Kusumaningati, I. D., & Seprina, P. (2023). Analysis of Factors Affecting Consumer Purchase Interest in Tir-Sa Brand Bottled Drinking Water Products (Study at PT. Tirta Sari Cemerlang). Journal of Management Science, Economics and Entrepreneurship, 3(1), 92-101.
Ramli, Yanto, Imaningsih, Erna Sofriana, Rajak, Adnan and Ali, Anees Janee. (2022). Environmental Sustainability: To Enhance Organizational Awareness towards Green Environmental Concern. International Journal of Energy Economics and Policy. Volume 12, 4. pp.307-316. DOI: https://doi.org/10.32479/ijeep.13275
Ramli, Yanto, Kurniawan, Deden, Imaningsih, Erna Sofriana, Yuliantini, Tine, and Anah, Sri. (2022). Imposing Green Management to Enhance the Organizational Awareness against the Environmental Sustainability. International Journal of Energy Economics and Policy. Volume 13, Issue 1. pp. 518-528. DOI: https://doi.org/10.32479/ijeep.14001
Ramli, Yanto and Kartini, Dwi. (2022). Manajemen Strategik dan Bisnis. Bumi Aksara. Jakarta. Indonesia.
Ryantari, G. A. W., & Giantari, I. G. A. K. (2020). Green Knowledge, Green Attitude, and Environmental Concern Affect Purchase Intention. E-Journal of Management, Udayana University, 9 (7).
Santoso, I., & Fitriyani, R. (2016). Green Packaging, Green Product, Green Advertising, Perception and Consumer Purchase Interest. Jur. Kelm & Kons, 16(2), 147-158.
Schiffman, l.G., & Leslie L.K., 2004. Consumer Behavior. 8th edition. Prentice Hall, New Jersey. Schiffman, & Kanuk. (2009). Consumer Behavior. 7th edition: Index.
Septiani, U., Najmi, N., & Oktavia, R. (2021, October). Eco Enzyme: Processing household waste into multipurpose products at Khazanah Kebajikan Foundation. In Proceedings of the National Seminar on Community Service of LPPM UMJ (Vol. 1, No. 1).
Shiratina, Aldina, Ramli, Yanto and Hanifah, Haniruzila. (2022). SME Innovation and Social-Media on Intention to Visit Ternate City with Destination Image as the Moderating Variable. Jurnal Bisnis dan Manajemen. Volume 23, No. 1. pp. 66-78. DOI:https://doi.org/10.24198/jbm.v23i1.733
Shiratina, Aldina, Ramli, Yanto, Imaningsih, Erna Sofriana, Rajak, Adnan and Ali, Anees Janee. (2023). The Role of Entrepreneurial Marketing and Relationship Marketing that Strengthen the Women Entrepreneurs' Business Performance. Indonesian Journal of Business and Entrepreneurship. Volume 9 No. 2. pp. 177-185. DOI: 10.17358/IJBE.9.2.177
Sitanggang, A. O. (2020). MEANING CONSTRUCTION OF AQUA ADVERTISEMENT ''AQUA LIFE'' EDITION.
BijakBerplastik, the first innovation in Indonesia. JOURNAL OF ECONOMICS, SOCIAL & HUMANITIES, 1(06), 55-71.
Sudaryono. (2017). Research Methodology (1st ed.). Raja Grafindo Persada.
Sugiyono. (2017). Business Research Methods (Quantitative, Qualitative, Combination and R&D Approaches). In Research Methodology.
Sugiyono. 2016. Quantitative, Qualitative and Combination Research Methods (Mixed Methods). Alfabeta. Bandung
Wau, V. A. (2021). THE IMPORTANCE OF BUILDING PUBLIC AWARENESS OF THE IMPACT OF PLASTIC WASTE DUMPING IN THE OCEAN. Justitia Journal: Journal of Law and Humanities, 8(6), 1859-1871.
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Merlin Fazmi, Erna Sofriana Imaningsih (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
