Innovation In The Development Of Narmada Park Tourism As A Buffer For The Mandalika Special Economic Area
DOI:
https://doi.org/10.70550/joseb.v2i4.110Keywords:
Innovation, Narmada Park, Tourism Development, Mandalika Special Economic ZoneAbstract
Objectives: This study aims to analyze innovation in the development of Narmada Park tourism as a buffer for the Mandalika Special Economic Zone. Specifically, this study examines the service innovation model (new service concept, new client interface, new service delivery system, and new technological option) and the obstacles and supporters faced by stakeholders in the development of Narmada Park tourism.
Methodology: This study uses a qualitative descriptive approach by utilizing the Den Hertog service innovation model theory. Data credibility is ensured through triangulation with an interactive process involving data collection, data reduction, data presentation and drawing conclusions.
Finding: This study reveals that Narmada Park has innovated in the concept of new services in the form of organizing cultural events in the form of dance performances, gendang belek, kecak dance, gamelan, and peresean pepadu. From the innovation of the new client interface, it utilizes social media such as Facebook, Instagram, and TikTok to build relationships with visitors. In the innovation of the new service delivery system, it uses a local tour guide that has been updated and is professional. And innovation in technology options is seen in security updates by providing CCTV and free wifi. Support comes from various parties such as local governments, travel agents and the media for the development of Narmada Park.
Conclusion: Innovation in service concept has an impact on increasing the number of tourist visits. To continue to maintain and increase visits, Narmada Park needs to increase the frequency of event activities carried out, collaborate with several influencers in promotions, improve service quality, and increase the use of technology. Several important innovations to be carried out in the form of updates to self-check-in facilities, special applications for Narmada Park, and QR codes that display statue information have not been realized because the procurement costs are too high and capital is limited.
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