The Effect Of Liquidity, Solvency, Activity, And Profitability On Stock Returns
Keywords:
Stock Returns, Liquidity, Solvency, Activity, ProfitabilityAbstract
The restaurant, hotel, and tourism subsector is a part of the service industry that plays a crucial role in the national economy through its contribution to Gross Domestic Product (GDP), job creation, and foreign exchange earnings. However, despite its strategic importance, this subsector has experienced fluctuations in firm value, as reflected in stock returns, particularly following the impact of the COVID-19 pandemic. This study aims to analyze the effect of liquidity (Current Ratio), solvency (Debt to Equity Ratio), activity (Total Asset Turnover), and profitability (Return on Asset) on stock returns of companies in the restaurant, hotel, and tourism subsector listed on the Indonesia Stock Exchange for the 2018–2023 period. The research uses a quantitative approach with a causal research design and panel data analysis. The sample consists of 6 companies selected using a saturated sampling method. Data were analyzed using panel data regression with EViews software. The results show that simultaneously, all independent variables affect stock returns. Partially, CR and DER have a positive and significant effect, TATO has a significant but negative effect, while ROA does not have a significant effect. These findings provide valuable insights for investors in making investment decisions and for company management in optimizing financial performance to enhance the attractiveness of their stock.
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