Perceived Ease of Use and Hedonic Motivation on the Decision to Use QRIS in Digital Transactions: The Role of Trust as a Mediation
Keywords:
Perceived Ease of Use, Hedonic Motivation, Using Decision, TrustAbstract
This study aims to test and analyze the Influence of Perceived Ease of Use and Hedonic Motivation on the Decision to Use QRIS in digital transactions, with Trust as a mediating variable. The population in this study were all people who have used QRIS in West Jakarta City. The sampling method used purposive sampling technique, the number of samples was 150 respondents with the Rambut formula. This study uses a quantitative method by distributing questionnaires to QRIS users and analyzing data using multiple regression analysis, processed using the SEM (Structural Equation Modeling) method with Smart PLS software. The results of this study indicate that trust mediates the relationship between the variables Perceived Ease of Use and Hedonic Motivation on the Decision to Use which has a positive and significant effect
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