The Influence of Promotion, Price, and Product Quality on the Purchase Decision of Adidas Shoes?

Authors

  • Janus Aflah Sayudha Universitas Mercu Buana Author
  • Yanto Ramli Universitas Mercu Buana Author

Keywords:

Promotion, Price, Product Quality, Purchase Decision, Adidas X Parley

Abstract

This study aims to test the Effect of Promotion, Price and Product Quality on Buying Interest in Adida X Parley Products, The population in this study is buyers of Adidas products in the Bintaro - South Tangerang area, Because it is not clear how much exactly the population is, the sample is determined by indicators multiplied by 5-10 then 30 x 5 = 150. So that the number of samples taken in this study was 150 respondents buyers of adidas shoe products in the Tangerang area, then this data analysis technique uses Partial Least Square (PLS) through a software application called SmartPLS version 4.0.9.6 and the results are a positive and significant influence between brand image on purchasing decisions, there is a positive and significant influence between price on purchasing decisions and there is a positive and significant influence between product quality against purchasing decisions.

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Author Biographies

  • Janus Aflah Sayudha, Universitas Mercu Buana

    .

  • Yanto Ramli, Universitas Mercu Buana

    .

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Published

2025-10-06

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Vol. 1 No. 2 (2025): Business, Economics, Law, Communication, and Social Sciences

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