The Strategy for Developing Green Human Capital and Organizational Culture to Support Corporate Sustainability

Abstract

Objectives: Corporate sustainability is a major challenge in the healthcare sector, especially in managing human resources and Organization Culture that supports sustainability strategies. PT Bundamedik Tbk faces challenges in ensuring that the sustainability strategies implemented can be sustainable in the long term. Therefore, this study aims to analyze the development strategy of Green Human Capital and Organization Culture in supporting Corporate Sustainability at PT Bundamedik Tbk, as well as exploring how companies can integrate sustainability principles into human resource management and Organization Culture.
Methodology: This study is using qualitative approach with a case study method. Data were collected through in-depth interviews with key informants consisting of top management, department heads, and employees directly involved in the implementation of sustainability programs. In addition, observations were made in the work environment and analysis of company documents, including HR policies, sustainability reports, and standard operating procedures related to sustainability.
Finding: The results of the study show that PT Bundamedik Tbk has implemented the Green Human Capital strategy through various initiatives, including environmentally-based recruitment, systematic sustainability training, a reward system for employees who contribute to green programs, and employee involvement in various environmental initiatives such as waste management and energy efficiency. In
Conclusion: The success of this strategy depends on consistency in policy implementation, active involvement from all levels of the organization, and leadership support in driving sustainability. The results of this study provide recommendations for PT Bundamedik Tbk to improve the effectiveness of sustainability strategies through increasing HR capacity, integrating sustainability into HR policies, and optimizing budgets for green initiatives. These findings can also be a reference for other companies in implementing sustainability strategies based on Green Human Capital and Organization Culture to achieve Corporate Sustainability more effectively.