The Influence of Review Quality, Review Timeliness, and Review Valence on Online Purchase Intention with Consumer Trust and Customer Engagement as a Mediator
DOI:
https://doi.org/10.70550/joseb.v2i4.90Keywords:
Review Quality, Review Timeliness, Review Valence, Online Purchase IntentionAbstract
Objectives: This study examines the influence of review quality, review timeliness, and review valence on online purchase intention.
Methodology: The research adopts a quantitative approach, involving 150 respondents selected through purposive sampling. Data were collected via an online questionnaire and analyzed using Structural Equation Modeling (SEM) with AMOS 24 software.
Findings: The findings reveal that review quality and review timeliness have a significant positive impact on online purchase intention, while review valence does not significantly influence it. These insights provide implications for e-commerce platforms to optimize their customer review systems to enhance consumer purchasing decisions.
Conclusion: consumer engagement plays a pivotal mediating role, significantly amplifying the effects of review quality and review timeliness on purchase intention. This highlights the growing importance of interactive and participatory consumer behaviors in e-commerce environments.
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