Retail Management Strategies to Strengthen MSMEs and Street Vendors in Facing Intense Competition in Urban Areas
DOI:
https://doi.org/10.70550/joseb.v2i3.77Keywords:
Retail, Management, Startegies, MSMEs, Street VendorAbstract
Objectives: This research investigated retail management strategies to strengthen Micro, Small, and Medium Enterprises (MSMEs) and street vendors (PKL) facing intense competition in Bekasi, Indonesia. The study aimed to identify effective strategies for enhancing their competitiveness and sustainability.
Methodology: A qualitative research approach was employed, utilizing in-depth interviews with four MSMEs (primarily in printing) and six PKL, complemented by documentary analysis and consumer surveys.
Findings: The finding revealed that while MSMEs utilized social media for marketing, they lacked advanced digital marketing skills. Although PKL successfully employed QR code-based payment systems, they also required training in product development and digital marketing. Both groups demonstrated a need for enhanced entrepreneurial capabilities and a supportive business environment. The research highlighted the importance of comprehensive training programs encompassing digital marketing, product innovation, and business management. Furthermore, fostering collaboration among businesses and creating supportive networks through online platforms or community groups were identified as critical success factors.
Conclusion: The study concluded that a holistic approach, incorporating targeted training, collaborative initiatives, and supportive government policies, is essential for strengthening MSMEs and PKL in Bekasi. Future research should investigate the long-term impact of implemented training programs and analyze the effectiveness of different retail management strategies across various urban contexts. In addition, further research should explore the role of government policies in supporting the sustainable growth of informal businesses and investigate innovative financing solutions to address capital constraints.
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