The Influence of Green Knowledge and Concern on Purchase Intention for Eco-Friendly Bottles Mediated by Trust
DOI:
https://doi.org/10.70550/joseb.v2i2.66Keywords:
Green Knowledge, Environmental Concern, Green Trust, Green Purchase IntentionAbstract
Objectives: The research analyzes the influence of Green Knowledge and Environmental Concern on green purchase intention and mediates the above-mentioned factors through Green Trust regarding eco-friendly bottles.
Methodology: The participants in the study were consumers using or interested in eco-friendly drinking bottles. The sample for this study comprised 125 respondents. The sampling technique employed was non-probability sampling; the sampling method was purposive sampling. Quantitative approach method was implied. Otherwise, techniques for the collection of data in this study were questioned by questionnaires administered via Google Forms as a primary source of data. The employed statistical analysis was SEM PLS 4.0 for analysis of data.
Conclusion: Findings have established that Green Knowledge has a positive and significant effect on Green Trust and Green Purchase Intention. Environmental Concern was found to have a positive and significant effect on Green Trust and Green Purchase Intention. Findings further suggest that Green Trust has a positive and significant effect on Green Purchase Intention. Findings show that Green Trust also mediates between Green Knowledge and Environmental Concern, exerting positive and significant effects on Green Purchase Intention.
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