FOMO Moderating Sport Event Tourism, Destination Image, Social Media Marketing Gen Z's Interest invisiting Motogp Mandalika
DOI:
https://doi.org/10.70550/joseb.v2i4.114Keywords:
Destination Image, FoMO (Fear of Missing Out), Visit Intention, Social Media Marketing, Sport Event TourismAbstract
Objectives: This study aims to determine and analyse the role of fear of missing out (FOMO) as a moderating variable influencing the impact of sport event tourism, destination image, and social media marketing on the interest of Gen Z tourists and their desire to watch MotoGP.
Methodology: The method employed in this study was a survey sample. The population in this study consisted of 110 Gen Z tourists aged 17–25 who wanted to watch Motogp. Purposive sampling was used as the sampling technique. Smartpls was utilised as the analytical tool.
Finding: The results indicate that sport event tourism has a positive and significant influence on visit intention. It also shows that destination image has a positive and significant influence on visit interest. Social media marketing has a positive and significant influence on visit interest. FOMO strengthens the influence of sport event tourism on visit intention. FOMO weakens the influence of destination image on visit interest. It also strengthens the influence of social media marketing on visit desire to visit.
Conclusion: This study demonstrates that sport event tourism, destination image, and social media marketing influence the intention to visit. On the other hand, FOMO can strengthen or weaken a tourist's decision to visit the Mandalika Motogp event.
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