The Effect of Biospheric Value, Altruistic Value, Egoistic Value, and Price Fairness on Purchase Intention in Sustainable Fashion Products
Keywords:
Biospheric Value, Altruistic Value, Egoistic Value, Price Fairness, Purchase IntentionAbstract
This study aims to discuss the influence of Purchase Intention in Sustainable Fashion products. Independent variables were obtained from the results of the pre-survey, namely, Biospheric Value, Altruistic Value, Egoistic Value, and Price Fairness. This study uses data analysis and data processing techniques using PLS. The population is consumers who have bought Sustainable Fashion products, with a sample of 130 respondents. Sampling using purposive sampling. By using a quantitative descriptive approach. The results of this study show that Biospheric Value has a significant positive effect on Purchase Intention, Altruistic Value has a significant positive effect on Purchase Intention, Egoistic Value is proven to have no significant positive effect on Purchase Intention, Price Fairness has a significant positive effect on Purchase Intention.
Downloads
References
Bouman T.,Linda S.,Stephanie J.Z. (2020) The Value Of What Others Value: When Perceived Biospheric Group Values Influence Individuals’ Pro-Environmental Engagement. Journal Of Environmental Psychology. Https//Doi.Org/10.1016/J.Jenvp.2020.101470.
Gkargkavouzi, A., Halkos, G., & Matsiori, S. (2019). Environmental Behavior In A Private-Sphere Context: Integrating Theories Of Planned Behavior And Value Belief Norm, Self-Identity And Habit. Resources, Conservation And Recycling, 148(May), 145–156. Https://Doi.Org/10.1016/J.Resconrec.2019.01.039
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When To Use And How To Report The Results Of Pls-Sem. European Business Review.
Imam, G. (2014). Structural Equation Modeling, Alternative Methods With Partial Least Square (4th Ed.). Diponogoro University Publishing Board.
Imaningsih, E. S., Tjiptoherijanto, P., Heruwasto, I., & Aruan, D. T. H. (2019). Linking Of Egoistic, Altruistic, And Biospheric Values To Green Loyalty: The Role Of Green Functional Benefit, Green Monetary Cost And Green Satisfaction. Journal Of Asian Finance, Economics And Business, 6(2), 277–286. Https://Doi.Org/10.13106/Jafeb.2019.Vol6.No2.277
Kotler, P. & K. L. K. (2018). Marketing Management (13th Ed.). Erlangga.
Landon, A. C., Woosnam, K. M., & Boley, B. B. (2018). Modeling The Psychological Antecedents To Tourists’ Pro-Sustainable Behaviors: An Application Of The Value-Belief-Norm Model. Journal Of Sustainable Tourism, 26(6), 957–972. Https://Doi.Org/10.1080/09669582.2017.1423320
Marza.A.R. (2022). The Effect Of Altruistic Value And Egoistic Value On Attitudes And Purchase Intentions Of Green Cosmetic Products In Indonesia
Pratiwi, A. A. N. E. (2020). The Role Of Prestige In Mediating The Influence Of Perceived Quality And Price Fairness On The Intention To Repurchase Online-Base Fashion Products. Journal Of Advanced Research In Dynamical And Control Systems, 12(Sp5), 1507–1514. Https://Doi.Org/10.5373/Jardcs/V12sp5/20202072
Son, J., & Jin, B. E. (2019). When Do High Prices Lead To Purchase Intention? Testing Two Layers Of Moderation Effects. Asia Pacific Journal Of Marketing And Logistics, 31(5), 1516–1531. Https://Doi.Org/10.1108/Apjml-07-2018-0271
Song, M.-K., Moon, J.-H., & Park, S.-W. (2019). Exploring The Antecedents Of Price Fairness In The Fast Food: A Case Of Mcdonald’s. The Institute Of Management And Economy Research, 10(4), 181–195. Https://Doi.Org/10.32599/Apjb.10.4.201912.181
Sutisna F.A., Febriana P.S., Amalia.Z., (2024). The Impact Of Personal Value And Consideration Of Future Consequences On Sustainable Entrepreneurship Intentions In Muslim Communities.Vol.20 Issue 1. Http://Ojs2.Pnb.Ac.Id/Index.Php/Jbk
Taso, Y. C., Ho, C. W., & Chen, R. S. (2020). The Impact Of Problem Awareness And Biospheric Values On The Intention To Use A Smart Meter. Energy Policy, 147(August), 111873. Https://Doi.Org/10.1016/J.Enpol.2020.111873
Verma, V. K., Chandra, B., & Kumar, S. (2019). Values And Ascribed Responsibility To Predict Consumers’ Attitude And Concern Towards Green Hotel Visit Intention. Journal Of Business Research, 96(May 2018), 206–216. Https://Doi.Org/10.1016/J.Jbusres.2018.11.021
Wang, L., Wong, P. P. W., & Narayanan Alagas, E. (2020). Antecedents Of Green Purchase Behaviour: An Examination Of Altruism And Environmental Knowledge. International Journal Of Culture, Tourism, And Hospitality Research, 14(1), 63–82. Https://Doi.Org/10.1108/Ijcthr-02-2019-0034
Hair, J. F., Ringle, C. M., Gudergan, S. P., Fishcer, A., Nitzl, C., & Menictas, C. (2019). Partial Least Squares Structural Equation Modeling-Based Discrete Choice Modeling: An Illustration In Modeling Retailer Choice. Business Research, 12(1), 115–142.
