Dianti AWS, Chan S. The Influence of Product Quality, Social Media Marketing, and Product Innovation on PIXY Two Way Cake Purchase Decisions on Shopee. belacoss [Internet]. 2026 Jan. 29 [cited 2026 Jun. 13];2(1):126-39. Available from: https://journal.arepublisher.com/index.php/belacoss/article/view/172