SHIVA ARDINA; RIRIN WULANDARI. The Influence of Word of Mouth, Brand Image and Price on Purchase Decisions of Lifebuoy Soap. Business, Economics, Law, Communication, and Social Sciences, Jakarta, ID, v. 2, n. 3, p. 405–417, 2026. DOI: 10.66755/belacoss.v2i3.204. Disponível em: https://journal.arepublisher.com/index.php/belacoss/article/view/204.. Acesso em: 23 oct. 2026.